Best of Larry Chase's Top 10 Internet Marketing Tips ResourcesResult(s): 41 - 50 of 92
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Brand advertising is supposed to succinctly convey the core essence of your product, service, company or its people. But how often does this really happen? You know as well as I do the answer is - hardly ever. >> Click to continue
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Why does 99.99% of all advertising stink? Because it doesn't talk to you. It talks at you, and insults you by doing so. Bottom line: you turn cold when you see such garbage and that piece of advertising is immediately rendered a useless waste. No amount of slick graphics, copywriting or shrewd media buying can help it. >> Click to continue
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You naturally don't want just any traffic. You want a very specific kind of traffic that helps you sell more products or services, or gets you more subscribers or eyeballs against which you can sell more advertising. The bottom line is you want qualified leads coming to your site, whether the sales lead time is 10 minutes or 10 months. >> Click to continue
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I live in New York City. The reason many people live here is to "access" other people. These days there are far less networking events because all the VC money that fueled them previously has evaporated. Still, there are trade shows, seminars and membership organizations. What stuns me is to see how many marketing people aren't marketing themselves in these venues. Here are some F2F Networking tips. >> Click to continue
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The first thing you need to know before you start optimizing for Universal and blended search is... What the heck is Universal and blended search?
Okay, at Google it looks like this: At the time of this writing, a search for Edith Piaf (the French
singer played by Oscar winner Marion Cotillard) brings back a complete mix of results. >> Click to continue
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1. Original Content Impacts List Vitality: If I had only one strategy or tactic to use when building or maintaining an email newsletter list, it would be the use of original high-value content.
High-level content means people will pass the newsletter along (which is key for generating new subs). High-level content means the search engines will rank you higher because it isn't duplicative content. >> Click to continue
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With the sheer volume of information sources both online and offline on the topic of social media, it can be difficult for marketers to separate the
signal from the noise.
Navigating a sea of strangely spelled site names including, FaceBook, MySpace, Twitter, Flickr, YouTube, Wikipedia, Digg, StumbleUpon, Delicious and Technorati
can be overwhelming. Talk to most social media experts and you'll undoubtedly be confronted with terms like "conversation", "transparency" and
"the social graph". What does it all mean? >> Click to continue
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When I was a copywriter on Madison Avenue, I could never have imagined myself in a selling capacity. What this naive guy didn't realize is that everything is selling, whether it's copywriting, presenting or publishing this newsletter. What I also didn't realize in my vast fog of cluelessness is that not all selling is made up of hammering the person you're pitching. Quite the contrary. In fact, you'll do much better in both B2B and B2C environments when you employ a soft-sell or anti-sell. >> Click to continue
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Time was when traditional marketers pooh-poohed Internet marketing by saying it wouldn't be ready for prime time until full-motion video reached critical mass online. They figured full-motion video was needed to blast TV commercials down the throats of onliners. It didn't turn out that way. >> Click to continue
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We're hurdling through times that are redefining who we are, not only to each other but to ourselves as well. Before the terrorist attacks, people kept talking about a "return to normalcy." Let's face it, neither 1999, nor anything remotely like it will be coming back anytime soon. Herewith are some reality checkpoints to use when laying in a new course. >> Click to continue
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