Best of Larry Chase's Top 10 Internet Marketing Tips ResourcesResult(s): 31 - 40 of 92
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Grow Your "House List" If You Haven't Already: In the world of traditional direct mail, a "house list" is a list that the "house" or company has created (and owns) of people to whom the company can market. In email circles, your house list is your list of opt-in subscribers who have agreed to receive marketing messages from you. Some of these people may be customers; most probably are not. (Just because someone has purchased from you does not automatically mean that you can email to him or her forevermore; you must get permission.) Your house list will quickly become your most valuable email marketing asset. If you're like most email marketers, you will soon become obsessed with the care, feeding and growth of your house list. >> Click to continue
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As if you don't have enough to do, these times now call for you to get into and understand search engine marketing. You probably intuitively know that this isn't some "one-off," do it once and forget about it affair. No, it's an ongoing strategic and tactical responsibility for you and your firm, no matter the size. >> Click to continue
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As Publisher and Executive Editor of Web Digest For Marketers, I see teeming hordes of press releases and pitches asking for coverage in my newsletter. Trouble is, 99% of them are useless to my readers and me.
Most PR efforts have no news value. Press release writers need to focus on what the reader wants, not what they want. >> Click to continue
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When I got into this Internet Marketing business in 1993, there wasn't much on the Web to look at. The Jet Propulsion Lab in Pasadena was one of the few sites that had more than a couple pages to it. 'The big red button that does nothing' was also a major attraction back then: You'd click on it and the page would just reload. That was the state of interactive marketing in the early 90's. Any site or ad that went up was swamped with visitors because the medium was still such a novelty. >> Click to continue
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OK, I'm going to assume you either already have an email newsletter, or are thinking real hard about starting one right about now. This issue is for you.
1. What Am I Signing Up For? The #1 mistake I see with the vast majority of existing email newsletters is they don't offer the potential subscriber a sample of what he or she is signing up for. One of the most popular pages on my site is the "Current Issue" page. For obvious reasons, people don't hand over their email addresses as easily as they once did. >> Click to continue
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Getting better responses out of your solo email messages doesn't have to take much time or money. But it does demand focus and commitment. Once you start down this road and gain better returns as a result, you'll be addicted to improving on an ongoing basis.
I've seen solo emails blow the doors off the proverbial barn, and I've seen them bomb. I've been doing it longer than most. Below are my top tips to help you improve your results on your solo email drops. >> Click to continue
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I find the most effective productivity boosters come from changing one's habits. In these tough times, it's imperative that you use your most valuable resource wisely. You know which resource I'm talking about: it's your time. >> Click to continue
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First the Offer, then the Copy: There's no contest. Your offer is more important than the copy. The best copy in the world dies on the page if the offer itself is uninspired. First develop the basic proposition of the ad or content. The copy will follow. >> Click to continue
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Your call is important to us! Please hold." "If you know your party's extension, press 1. If you wish to tediously misspell it via your touch tone keypad, press 2. If you want to pound your head against the wall for not getting what you really want, press pound.
>> Click to continue
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As any seasoned SEO expert will tell you, achieving a higher ranking in the search engines is a moving target. Those smart developers at Google, Yahoo and the rest purposefully keep changing and refining the criteria they use to determine where your site ranks. >> Click to continue
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