Best of Larry Chase's Top 10 Internet Marketing Tips Resource Center 

As an Internet Marketer, you need to stay on top of major changes that Google makes in Search, Gmail, Mobile and beyond. Below are the big Google moves you need on your radar screen right now, and what to do about them.

Research firm SearchIgnite estimates Google's share of U.S. ad spending among search engines rose to more than 80% in the third quarter of 2010. Advertisers pay a bit more for keywords at Google than at any other search engine. >> Click to continue

Despite the current challenging times, Internet Marketing remains exciting, intellectually stimulating and in possession of a much brighter future than any other marketing channel I can think of. >> Click to continue

Below are six quick tips that will help you boost response rates right away. There's one tip for each of six areas: Landing Page Optimization, Sales, SEO Marketing, Copywriting, Email Marketing and PPC Marketing.

1. Leave Your Landing Pages Up Longer >> Click to continue

You spend good money to drive traffic to your site. But, your Web analytics dashboard tells you not enough of that traffic ever returns.

Below are 6 quick tips to get more people to return to your site again and again.

1. Tweet Yourself: Many firms are trying to find a rationale for budgeting for a Twitter feed. Bringing traffic to your site can be one such rationale. It will not be a silver bullet and have you awash with zillions of visitors to your Website, but it can be effective. >> Click to continue

Tough times typically call for media and marketing budgets to be cut back. But, these times also create great opportunities.

I've been on both the "buy" side and the "sell" side of Internet Media transactions for 15 years. In times like these, you can get so much bang out of your media buck if you know where to look and how to get the deals approved internally.

1. Provide intelligence on the media movements of your direct competition... >> Click to continue

As Executive Editor of Web Digest For Marketers, I get hundreds of requests for press coverage every year. But, I also seek press coverage for this newsletter because I am also its publisher.

Below, I'll share what I've found successful in getting press coverage, as well as what I look for when being pitched to give press to another firm.

I'll also identify some savvy uses of social media that we've found recently while covering Internet marketing for Web Digest For Marketers. >> Click to continue

Have More Than One Lead/Offer: If you only have one promotion featured on your website or in your email, here's what happens: Your site visitor either likes the offer or he doesn't. That's a big risk to take, because if he doesn't like the offer, he leaves and is gone forevermore. If you are a B2B company, that means you should feature more than one whitepaper or other lead generator on your website. If you sell products, you should show more than one. If you offer very different leads, such as whitepapers on different subjects, you are segmenting your leads at the same time. Love those time-savers! >> Click to continue