Best of Larry Chase's Top 10 Internet Marketing Tips Result(s): 21 - 30 of 106
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In this column, Managing Editor Eileen Shulock and I put our heads together to give you some of our best insights from our combined experience of over 20 years in this business. We offer you 13 insider tactics to boost your response rates. They range from tips on solo emails to registration forms to social media platforms. >> Click to continue
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Despite the current challenging times, Internet Marketing remains exciting, intellectually stimulating and in possession of a much
brighter future than any other marketing channel I can think of. >> Click to continue
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Below are six quick tips that will help you boost response rates right away. There's one tip for each of six areas: Landing Page Optimization, Sales, SEO Marketing, Copywriting, Email Marketing and PPC Marketing.
1. Leave Your Landing Pages Up Longer >> Click to continue
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You spend good money to drive traffic to your site. But, your Web analytics
dashboard tells you not enough of that traffic ever returns.
Below are 6 quick tips to get more people to return to your site again
and again.
1. Tweet Yourself: Many firms are trying to find a rationale for budgeting for
a Twitter feed. Bringing traffic to your site can be one such rationale. It will
not be a silver bullet and have you awash with zillions of visitors to your
Website, but it can be effective. >> Click to continue
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1. People Click On What They Want - People navigate the web by "scent". Scent was first described by Xerox PARC to describe the parallels between a human's information-gathering techniques on the Web and an animal's food-gathering techniques in the wild. People seek information through the "scent" given off by their trigger words. >> Click to continue
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Tough times typically call for media and marketing budgets to be cut back. But, these times also create great opportunities.
I've been on both the "buy" side and the "sell" side of Internet Media transactions for 15 years. In times like these, you can get
so much bang out of your media buck if you know where to look and how to get the deals approved internally.
1. Provide intelligence on the media movements of your direct competition... >> Click to continue
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As Executive Editor of Web Digest For Marketers, I get hundreds of requests for press coverage every year. But, I also seek press coverage for this
newsletter because I am also its publisher.
Below, I'll share what I've found successful in getting press coverage, as well as what I look for when being pitched to
give press to another firm.
I'll also identify some savvy uses of social media that we've found recently while covering Internet marketing for
Web Digest For Marketers. >> Click to continue
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Have More Than One Lead/Offer: If you only have one promotion featured on your website or in your email, here's what happens: Your site visitor either likes the offer or he doesn't. That's a big risk to take, because if he doesn't like the offer, he leaves and is gone forevermore. If you are a B2B company, that means you should feature more than one whitepaper or other lead generator on your website. If you sell products, you should show more than one. If you offer very different leads, such as whitepapers on different subjects, you are segmenting your leads at the same time. Love those time-savers! >> Click to continue
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I started publishing Web Digest For Marketers in April 1995. It was the first email newsletter on Internet marketing. It originally was meant to support my consulting and public speaking lines of business. It was the sideshow. It's now the main event.
I've learned a lot about the changing nature of this business. I also had to unlearn a lot too. In fact, if you're not willing to unlearn, you're apt to miss the scent of where things are going next. >> Click to continue
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Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing.
Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV. >> Click to continue
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