Best of Larry Chase's Top 10 Internet Marketing Tips ResourcesResult(s): 21 - 30 of 92
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1. People Click On What They Want - People navigate the web by "scent". Scent was first described by Xerox PARC to describe the parallels between a human's information-gathering techniques on the Web and an animal's food-gathering techniques in the wild. People seek information through the "scent" given off by their trigger words. >> Click to continue
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Have More Than One Lead/Offer: If you only have one promotion featured on your website or in your email, here's what happens: Your site visitor either likes the offer or he doesn't. That's a big risk to take, because if he doesn't like the offer, he leaves and is gone forevermore. If you are a B2B company, that means you should feature more than one whitepaper or other lead generator on your website. If you sell products, you should show more than one. If you offer very different leads, such as whitepapers on different subjects, you are segmenting your leads at the same time. Love those time-savers! >> Click to continue
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I started publishing Web Digest For Marketers in April 1995. It was the first email newsletter on Internet marketing. It originally was meant to support my consulting and public speaking lines of business. It was the sideshow. It's now the main event.
I've learned a lot about the changing nature of this business. I also had to unlearn a lot too. In fact, if you're not willing to unlearn, you're apt to miss the scent of where things are going next. >> Click to continue
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Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing.
Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV. >> Click to continue
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As Publisher of Web Digest For Marketers, I eat, sleep and breathe list marketing: Everything from list hygiene to subscriber acquisition, editorial, retention...on and on it goes. I'm here to tell you it's a very worthwhile and stimulating business. Not a day goes by where I don't learn something. >> Click to continue
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The truth of the matter is, like it or not, we're all in sales. Even those people who are in marketing are in sales. We sell concepts, we sell products, we sell services, we sell advertising, we sell ourselves. That last one is the most important, for if you don't have buy-in on yourself, you won't sell much of anything else thereafter. Of course, selling yourself is the hardest thing to sell because you're so close to the product, namely yourself. So hereunder, I share some angles on selling yourself to others. >> Click to continue
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I've been publishing Web Digest For Marketers since April 1995. I learn something every time an issue goes out. The truth is, I learn many things. Some lessons are predictable, but many are counterintuitive. Below are my Top 10 confessions, practices and tactics I have picked up over the years. >> Click to continue
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1. Identify the Audiences Within Your Audience: Email newsletters are typically pretty focused publications, and therefore the subscribers will have many
characteristics in common. Still, it's important to realize your audience is probably not all look-alikes, like so many cut-out paper dolls.
Addressing specific audience segments can engage different parts of your list. The people who click on email-marketing reviews and ads are typically different
from those reacting to PPC or SEM content. >> Click to continue
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During the dot com bubble, people spoke of "Internet Time." At the time, this largely meant how fast you could burn through your VC funds and how fast you could get more. Some of these excesses led to the creation of commercials in which you couldn't figure out who the company was or what category they represented. >> Click to continue
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I worked in ad agencies for over 15 years. Quite often, I worked with the "New Business Teams" that would score new accounts. We had a few tricks for identifying pieces of business we thought we could shake loose from other ad agencies. At the other end of the spectrum, I also worked on some of those shaky accounts that competitors pitched and took away from us. >> Click to continue
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