Best of Larry Chase's Top 10 Internet Marketing Tips Result(s): 11 - 20 of 110
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Like email marketing and other aspects of Internet marketing, search engine marketing reminds me most of direct marketing. >> Click to continue
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There are obvious things you can measure on your website like page views, unique visitors and referring sites. But there are also less obvious - but perhaps more intriguing - things to measure, too.
This column takes a look at some of the more unusual things to check out. It also highlights some of the actionable things you can execute once you've developed a larger sense of what is really happening with your site and how it meets up with your visitors. >> Click to continue
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Getting other sites to point to you yields dividends. Not only do you get traffic from those links, you also come up higher in search results when those sites linking to you are relevant and of high quality.
We came up with over 53 ways to get other sites to link to you. Out of those 53, we pared it down to the very best tactics. Those 12 tactics and tools are below. >> Click to continue
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Keeping customers is one of the most effective and yet neglected ways to control marketing costs. There are always new and inspirational tactics for holding onto those customers you've spent so much to acquire. This column gives you 12 innovative and inspirational ideas and real-world examples to help you do just that... >> Click to continue
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I've been publishing Web Digest For Marketers since April 14th, 1995. It was the very first email newsletter about Internet marketing. My staff and I have seen tectonic changes that will only accelerate. On the other hand, we've witnessed many "next big things" fizzle and die, never to be heard from again. >> Click to continue
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It was easier back in the '90s to get people to come to your site. Now you compete with
billions of other websites, and large corporate budgets. You don't want just any traffic
coming to your site. You want the right kind of traffic -- the kind of traffic that either
ends up buying something from you, subscribing to a newsletter or RSS feed or hiring you
for the services that you vend. >> Click to continue
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1. Why Do People Pay $150 For a Tee Shirt? The fact that you pick and choose products for your e-commerce site makes you an editor, just as a magazine editor picks and chooses which articles are published
within his or her magazine. As an editor, you ideally build trust with your shoppers. As an editor, you are also the arbiter of how to position your products. Position
them as a commodity and you will sell them at commodity prices. Romance and gussy them up as the coolest, hottest or most valuable thing, and you too can sell a
$30 tee shirt for $150. >> Click to continue
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As you well know, most commercial messaging online and offline is garbage. In part this is so because it does not have the ring of truth to it. The target groups (be they b2b or b2c) are much more sophisticated than the advertisers gives them credit for. >> Click to continue
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1. Use Your "Relevancy Checker": This isn't a widget or piece of software that can tell you exactly how relevant your subject line is. It's your common sense and your gut. If the subject line you wrote seems to leap off the page, and even you get authentically excited when you read it back to yourself, then you could well have a winner. >> Click to continue
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You've got a website on which you've already spent loads of time and money. Below you will find 13 ways to recoup that investment. Managing Editor Eileen Shulock and I compiled dozens of tips, but these below are our cream of the crop. Enjoy.
1. Ask for Optional Info: Conventional wisdom says to make the process for an email subscription or product checkout as brief as possible. However, asking for optional information at the point of purchase or subscription is an outstanding way to segment an audience. Even if you don't do anything with the info right away, it's an opportunity for future segmented marketing. >> Click to continue
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