Best of Larry Chase's Top 10 Internet Marketing Tips Result(s): 101 - 110 of 110
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I've been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works over time, and what doesn't.
Here is the inside track on what to pay attention to when publishing your email newsletter, and what to stay away from. >> Click to continue
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Many people view SEO (Search Engine Optimization) as voodoo and don't know how to gauge SEO consultants. Just because someone calls themselves a guru doesn't mean that they really are. Many times they're not. They just know more than their unsuspecting prospects. Beware. >> Click to continue
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Welcome to our annual Best of Holiday Shopping Issue. This year we focus specifically on the best Social Media shopping experiences. They're fun and intriguing and typically increase the likelihood your gift will be a hit.
Online shopping is up 14% compared to the same period last year, according to comScore. Nielsen says 70% of adult social networkers shop online. It's a no-brainer that Social Shopping is moving the needle. >> Click to continue
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As Executive Editor of Web Digest For Marketers, companies and PR agencies alike pitch me daily in the hopes of getting "ink" or coverage. 99% of these pitches are for naught. >> Click to continue
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99% of all taglines I see out there are useless. In fact, I think they're detrimental to the brand, they're that bad. This is largely due to the practice of taglines being approved by committee. As a result, they don't have that ring of authenticity. >> Click to continue
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Your headline is the gateway to your copy. A compelling headline will bring readers deeper into the page, whether it is a landing page or a product page on your site. Try different variations: some that ask a question, others that simply present your offer. You might try formatting the headline in a different color or font. Sometimes, given the rest of the page, a single-word headline is enough, but you will never know unless you test. >> Click to continue
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Most marketing and advertising campaigns running these days are irrelevant and not tuned in to current reality and values. If these campaigns were people, they would be communicating with programmed responses from the '90s or even the '70s. >> Click to continue
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Ever notice how often you get side-tracked whilst working on the Internet? You open up an email, and hard as you might try to not leave email mode, you click on an irresistible link which plunges you into browser mode and the World Wide Web. One thing leads to another, and you're now looking at a stalactites Webcam in Africa. >> Click to continue
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1. Focus on Delivering More and More Value: In this day of email deluge, you can not do the "same ol' same ol'" and expect to improve or even maintain your results. Customers and potential customers are going through a revolution of rising expectations. They demand extreme value from email communications, so add more value to yours with new ideas. First of all, follow your competition and make sure you are delivering more value than they do. >> Click to continue
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What is it about human nature that causes marketers to cater more to prospects than to the people who already pay the bills, namely current customers? >> Click to continue
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