Best of Larry Chase's Top 10 Internet Marketing Tips Result(s): 1 - 10 of 99
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If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts.
Internet cognoscenti know to spend as much time developing the landing page as they do on the offer that drove their visitors to that page in the first place. >> Click to continue
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Managing paid advertising on the search engines can be tricky. The little boxes of ads seem innocuous, but many advertisers don't effectively capitalize on SEM (Search Engine Marketing) opportunities. One way to make a big difference in paid search campaigns is with ad copy. Here are several pointers to get your ad copy right! >> Click to continue
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Companies typically hire marketing consultants for the following reasons:
a. For an outsider's perspective, void of internal politics;
b. To perform functions that aren't typically handled internally;
c. To connect that company with pools of talent it wouldn't otherwise know/have access to;
d. To gain expertise in a field that a company is about to enter.
>> Click to continue
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Small changes can often make a difference in whether a customer at your Web site purchases from you or hits the back button to look for a better alternative.
The 10 initiatives below can boost the sales on your site, helping you to weather economic storms and position you to sprint ahead of the pack once
conditions change.
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Sounds outrageous, right? Actually, it's a no-brainer. Here's why... >> Click to continue
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Below you will find 10 SEO (search engine optimization) insider tactics coupled with 10 sites that will help you come up higher in search engine results. You may know it as search engine optimization (SEO) or organic search. Either way, you know it's the sweet spot in Internet marketing. It's something you can do to improve marketing results, right now. >> Click to continue
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So, you've heard the buzz about RSS (Really Simple Syndication) and think you should consider adding RSS feeds to your site. Well, join the crowd. Many marketers are just now exploring the potential of RSS. Before you don your explorer's pith helmet and gear, you need to prepare yourself for entering this new terrain. RSS is part technology and mostly marketing. It is more a challenge of marketing imagination than technical implementation. Here are ten questions that you should answer before you begin to offer feeds. >> Click to continue
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If you believe that social media is all about your customers being able to talk to each other online, then it's time to go back and read the
Cluetrain Manifesto from 1999. The basic premise is that the marketplace is a conversation. That does not mean that social media
is a new tool to push your message out there. It's a new tool to help you converse. Companies must listen or die.
Only one problem. Those who hold the keys to the kingdom (read: budget) want to know the ROI. They want to know how you're going to measure this new-fangled thing.
Here's what you need to know in order to hold your own in those conversations. >> Click to continue
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1. List Hygiene Is Essential: A clean list - one with few outdated or incorrectly formatted addresses - will have a higher deliverability rate. This translates into more messages delivered correctly to intended recipients. A clean list also makes ISPs happy. They are less likely to block your email messages or route them to bulk/junk email folders. >> Click to continue
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First, stop fixating over how many keywords or phrases you could possibly rank for and only concentrate on those which send qualified traffic. Anyone can be number one at Google for their street address or their own name spelt backwards - or whatever. So, if your SEO firm is selling you keyword rankings, then suck the referrer data from your log files and find out how much traffic all of those keywords send you, and from which search engines. Dump the ones that send nothing... and consider dumping your SEO firm if pure rankings is the best they can do for you. It's transactions and conversions your business needs, not vanity listings. >> Click to continue
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