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Increasing Website Traffic Result(s): 1 - 10 of 15
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So just how cool do you think your website is? Cool enough to be chosen as
one of the 365 sites featured on Mike Corso's Cool Site of the Day this year?
If you do think you're up for the challenge, are you prepared to fork over the $27(US) it costs to have one of his staff review your site and make a determination? (No, the fee isn't refundable if you're not picked.) If you are one of the chosen few, a link to your site will be emailed to Mike's email list of 200,000+ subscribers. Not only will you get a huge spike in traffic, but you'll also very quickly learn how cool you are based on audience vote. After your one day of fame, a link to your site will be added to the archives.
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Blog advertising is burgeoning component of the online marketing mix. CrispAds is an ad network that targets blogs and RSS/ATOM feeds. Through them you can strategically place text ads (similar to Google AdWords) within specific articles, blog entries and feeds relevant to your target market. CrispAds reports display a table of your placements with the resulting ad views, ad clicks, the CPC and the total ad cost. The advertiser sets the campaign parameters and budget. CrispAds sets prices under $0.60 cost-per-click.
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EzineArticles.com is an article marketing, publicity generating, traffic building and article distribution service designed to get your expert articles in front of their content-seeking ezine publisher audience. At the time of writing the company was testing a new ad-supported model, which means that there is no charge to use the service and all new accounts get to submit ten articles that will be evaluated for quality and reader interest. If accepted, you can constantly submit articles into their content directory. Check out the Alexa Rating on this site -- it ranks in at around 3500. The high-visibility of the site, its excellent value as a link partner and the opportunity to distribute your content, with your website link included, to a large audience of publishers all add up to one very high-value traffic-driving opportunity.
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LinksManager is an application service provider that completely manages a website's link pages. As an ASP, there's no software to download and install, and the feature list is very impressive. Basically, the service gives you
point-and-click control over managed link pages that seamlessly blend
with the rest of your website. These pages can easily be categorized, updated,
and highlighted, and the URLs are constantly checked for dead links.
While LinksManager does not search for link partners per se, the company does offer a no-cost directory of quality sites that are keen to trade reciprocal links called LinkPartners, which is fully integrated with the LinksManager system. In the test run for this review, LinkPartners certainly returned some quality sites that would be of interest in a linking campaign. LinksManager offers an initial 30-day trial period after which you pay a monthly fee of $19.95(US). All link swaps generated through the system are manually initiated and approved by humans one link at a time.
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Optilink is a multi-featured application that is close to a "must-have" if you are serious about your linking campaign. The software has powerful research and evaluation features that allow you to benchmark yourself against competitors, identify potential link targets and affiliates and rank them in order of importance. The software is easy to set up and use, but as with any application it takes time and experience to get the most from it. A practical guide entitled "Optilink Application Secrets" is included with every purchase. However, heed these words of warning: Optilink can be used to send automated queries to Google, and this practice is clearly against their terms and conditions of use. If you do this, you risk having your site banned by Google. In any case, the backwards links feature on Google substantially under-reports backlinks to your site. AlltheWeb will give a much more comprehensive report of sites that link to you, and it is a preferred choice for linking research and evaluation. The Optilink software runs $149(US) and includes a 90-day money-back guarantee.
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PayPerClip is a pay-for-placement public relations firm. Pricing is determined based on the media categories you pre-select and the quality of appearances secured. You can place a cap on monthly expenditures. For example, placements can range from a brief appearance in a key local newspaper or magazine for $750(US) to a company profile in a mid-size business trade publication for about $2000. In terms of Web media placements, prices range from $400 for a brief appearance in an online article to $2400 for a full feature (including a link to your website) in a top-tier online publication. PayPerClip only works in those specific industries and categories in which it feels it can deliver results, but their reach is quite broad. In terms of traffic driving, this could be a worthwhile and cost-effective solution to explore.
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If the UK market is important to you, then a presence in the minds of the
UK press - both off and online - is worth serious consideration.
Press Dispensary offers a low-cost public relations service that could get
you some of the links you're looking for, and rather than charge a hefty retainer,
they'll approach the work on a project-by-project basis.
Once hired, Press Dispensary will prepare a targeted list of media, both online and traditional, drawn from a database of over 16,000 contacts. They'll write or rewrite your press release in that quirky style that the British media
expect and they'll distribute it for you. This is carefully targeted approach,
as opposed to a scatter-shot flailing. Prices range from $200 to $360(US),
depending on what you want. The people behind the service are all experienced
journalists, particularly in the online sector. This gives them an enviable
network of contacts and the professional credibility to place stories.
For an additional fee, they'll add a personal touch and phone journalists directly on your behalf.
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Wesley Atkins has put together this site that reviews Web traffic-driving tools, courses and programs. He also publishes Internet marketing articles that you can use on your own website (with proper credit). Some parts of the site are very "salesy" while others are rich with content. Look for the "Latest Reviews" listed on the left side of the home page, where you'll find links to the latest tools and techniques in the traffic-driving universe as while as article archives. At the time of writing, topics included an article entitled "24 Killer Press Release Secrets," a review of Ken Evoy's "Killer Keyword Tool," a blow-by-blow analysis of a winning sales letter and a no-cost download of the classic "Think and Grow Rich" by Napoleon Hill.
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Here's a main reference point for exploring all the various search engines out there, from the major engines to specialty searches. Most folks are familiar with the major choices, but have you considered extending your reach by target industry and/or niche topic with the appropriate search engine listings? The specialty list you will find here is comprised of very specific vertical search engines, such as those dedicated to resources for kids, the art world, shopping or specific industries, business verticals or countries. There may be one or more niche search engines devoted to your particular industry or business specialty. Here's where to find them.
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Maintaining a website is about more than just creating code, content and graphics. Once a site is up and running and you've created campaigns to drive traffic to your site, you need to be able to analyze that audience, what they're doing and where they're going in your space. Larry Chase's Search Engine for Marketers features reviews of the top Web Analytics/Web Metrics resources that can help you out. Read the reviews and determine which viewpoint you're coming from. If you want to be put in the shoes of your site visitors, check out ClickTracks. If you need all sorts of reports with in-depth analysis, take a look at WebTrends. And keep coming back to find the latest and greatest Web analytics tools and resources.
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Result(s) Page: 1 2 See More Reviews of Increasing Website Traffic Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2009. All Rights Reserved. Contact Information Last Updated: Wednesday, June 24, 2009 | |
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