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Increasing Response Rates Online Result(s): 1 - 8 of 8
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Delivra focuses on your email marketing delivery from soup to nuts. First, the service analyzes any outgoing creative with reports that include screenshots of what your email looks like on different browsers and email systems, a spell check and an HTML and link validator. It then evaluates your message against more than 30 different filters, including stand-alone, server level and ISP-based models, as well as the most popular blacklists. Once your email is ready to go, you deliver it as usual to your subscribers as well as to multiple Delivra audit email addresses. Based upon those results, Delivra charts your deliverability results in real time so that you can see when, where and if you were blocked, filtered and so on and fix the issues that may be hampering your email response rates.
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When Google Analytics debuted as the complimentary analytics system built right into Google AdWords, the demand was overwhelming. At the time of writing, Google finally caught up with demand and the wait for your account is as little as a week. Not only is Google Analytics seamlessly integrated with AdWords, it will also track all online marketing campaigns leading into your website and identify areas where conversion can be improved. You can track the profitability of your keywords across multiple search engines (not just Google). You can identify your best customers, determine the dollar value per visit from any referring website and more. At the site you will also find the official Google Analytics Blog with information posted by the Google Analytics team and the Google Conversion University, which is devoted to helping you increase your online response rates.
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Part of being a savvy marketer is making sure that upper management is constantly aware of your successes and ready and willing to increase your budget as needed. That means you need to make a lot of presentations to upper management to highlight your marketing wins. The tool you find described here (along with a link) was created by someone who wanted a seamless way to turn his Google Analytics reports into PowerPoint slides with the click of a button. Clearly, he's a veteran of the upper management presentation circuit. This tool simply takes the information you already have in Google Analytics and formats it perfectly into a PowerPoint slide.
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The more specifically you address the needs of site visitors, the better response and conversion rates will be. Kefta specializes in transforming websites from generic piles of code into personalized, interactive experiences based on dynamic targeting. Basically, Kefta will build a profile for each site visitor, then translate those profiles into targeted, optimized online experiences on your selected pages (such as your home page, product pages, landing pages, etc.). This process of optimization is in real time and is constant. It includes analysis of keywords used in search engines to find you, paid and organic referral sources, cookies, geographic location, frequency of visits, products/services viewed, purchase history and the like.
In addition, you can create a second tier of special information tailored to specific visitor segments. This will give selected site visitors more targeted information and/or experiences (a new landing page, a product special, a Webinar, etc.). Visitors are offered this special information, which is not seen by the unwashed public, based on rules you establish. Kefta does have many big clients such as Verizon, Palm and Roxio, but they also offer a stripped-down version of their technology that can be used via a Web-based dashboard by smaller enterprises as well.
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Every page on your website can be improved to achieve better response rates. Optimost specializes in advanced multivariable testing techniques. It helps you make constant improvements to all the pages of your site and marketing based upon the behavior of your site visitors. In real time, you can test and improve a gazillion permutations of copy, offers, layouts, and many other factors. They will walk you through the strategy of targeting key pages such as landing pages, registration pages and order pages so that you can focus on the individual factors that influence response rates. Optimost is a Web-based ASP solution, which means that you do not have to redo your site, install extra software or move your site to their platform. Rather, you define the tests you want to run (capabilities include split-testing, multivariate testing, segmentation and augmentation) and take it from there. Consult the resources section of the site to educate yourself about how to conduct successful tests and to learn more about the strategy of sophisticated multivariate testing. Optimost clients include Lillian Vernon, eDiets, Overstock, Time Warner, Earthlink and RealNetworks.
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This is a site rich with all things Google Analytics. They offer a complimentary Webinar that will get you started with Google AdWords, which includes a Q&A session with the consultants, plus an email newsletter which publishes their consultants' tips and hints on a regular basis. And within their blog devoted to Google Analytics you will find a font of information on everything from basics to filters, tracking, reporting and a list of the other blogs you can visit to learn more about Google Analytics. All these resources and tools are gratis. How do they make money? The company is a certified Google Analytics consultancy.
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You could be focusing on strategy-rich, psychologically deep improvements to your website when, in reality, simply cutting down on your graphics, removing the useless Flash presentation of your CEO's last drunken toast and getting to the point already will lead to better response rates and less visitor bailout. That's why you should take a gander at your key website pages with this nifty, tell-all Web page analyzer tool. Enter any URL to calculate page size, composition and download time plus a review of each of the individual elements on the page. Based on its findings, the script then offers advice on how to improve page load time and fix common website optimization mistakes.
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WiseGuys enables you to do RFM (Recency, Frequency, Monetary) analysis right from your desktop - and thus identify those customers most likely to respond to whatever offer you are cooking up right now. It links to your order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. You can also apply lifetime value analysis to identify profitable customer segments. It was created by a database marketing company president and instructor at Johns Hopkins University when he and his students realized that RFM analysis was much easier in theory than in practice and that no off-the-shelf program existed to provide RFM capability. You can request a demo at the site.
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Copyright Chase Online Marketing Strategies, Inc. 2009. All Rights Reserved. Contact Information Last Updated: Wednesday, June 24, 2009 | |
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