Best of Google Tools & Tips for Internet Marketing Resource Center 

Just getting a high site ranking in a search engine isn't enough to drive traffic to your Web site. You also have to provide a useful and enticing "snippet," the technical term for the site header, URL and the 40-70 word description that appears about your site on the search results page. Choosing the right terms for this crucial snippet takes as much strategy as choosing the right keywords. The Snippet Analyzer is a feature included in SEO Administrator, a downloadable paid product that also has a free demo.

The Snippet Analyzer works like an email message rendering analyzer, showing you how your snippets appear in various search engines, although it appears to be optimized for Google. Use the information to build a trackable database and create more clickable snippets.

At this site, you will find the quintessential collection of Google search tools. This site lists every search tool you will find on Google as well as third-party Google search tools that belong in the toolbox of every Internet marketer.

The in-Google search tools include dozens of basics (blog search, image search, video search, catalog search, etc.), yet there probably are a few that even you don't know about. We were bemused by Google Ride Finder, which allows you to view taxi or shuttle locations in several cities. We were intrigued by Google Patent Search, which allows you to find the full text of the U.S. Patent Office database.

Should you want to step over the line into third-party Google search tools, you might be interested in discovering the Yahoo! Widgets collection of Google tools. At the time of writing, there were 542 widgets designed to do any number of things, such as a widget that will deliver only YouTube results in response to your search query. Or you might like Search Notes, which includes a pop-up notepad next to your search results so you can jot down thoughts and links. The list of tools is endless, often useful and sometimes downright entertaining.

1. Backlink Summary gives you a list of all the sites linking to a URL, ranked from the largest number of links to the least. You can use this tool to find out who is linking you or to your competitors, but not to you.
2. The Backlink Anchor Text Analysis tool tells you not only who is linking to you; it also shows you the actual words used to indicate those links to your site. More descriptive backlink anchor text improves the perceived quality of your own website. Contact those sites that are using generic text to link to you and ask them to improve your anchor text. Don't be surprised if the backlinks within your own site could use some improvement.
3. Backlink Builder searches for websites based upon a theme that you specify (for example,"web marketing") that contain keyphrases like "Submit Link", etc. Review the sites carefully for quality, and do ask those you deem worthy to provide a backlink to your site.

YouTube is everywhere these days, but if the videos you uploaded there aren't drawing the traffic you expected, YouTube (a Google product now) offers this pay-to-play service.

It works like AdWords, only for video search. Upload your video as usual, then create a promotion to increase its visibility. Choose up to 20 keywords, then set your budget, including your maximum cost per click and maximum daily spend. Pay a one-time activation fee of $5, and you're in business.

Your video promo will appear on the right of the video SERP (search engine results page), just like AdWords results on a standard search page. When we searched for "Wii" at YouTube, a Best Buy video claimed the top spot. Totino's (frozen pizza rolls) ranked first among sponsored videos for "digital camera."