 | |  | 
Sponsored Listing
Free Webinar – Improve PPC Campaigns
Learn how to improve pay-per-click campaigns and save time with Adapt SEM software for PPC management.
Register today for our free Webinar!
Best of Google Tools & Tips for Internet Marketing ResourcesResult(s): 31 - 40 of 46
|
|
Where in the world are the people who visit your website coming from? Now you can find out using a Google Maps "mashup" - a marriage of a visual map overlaid with a data set such as your website's log files. Simply copy and paste the single line of javascript available here to your website and you will be given your own complimentary URL that lets you track the visitors to your website using Google Maps. To see this tool in action, click on the gVisit.com visitors log and zoom in on any location for more details. This is just one interesting example of the business and marketing applications of the Google Maps mashup phenomenon.
|
Matt Cutts is the head of Google's Webspam team and the go-to guy for webmasters, search engine optimization (SEO) people and tech reporters seeking his insider position on all things Google. Even his company calls him a "Google Guru." This link points to his personal blog, which mixes Google-specific links, tips and advice with personal observations. Check here first if you have a nagging question about how Google operates, and it's likely Matt has answered it with a relaxed, plain-talk explanation. Although Matt's blog has a distinctly personal tone, he organizes it like a pro, with a quick-reference guide organized by topic along the right side for those in a rush. Click the Google/SEO link to reach related interviews, presentations, tutorials and blog posts.
|
This cool tool creates a collage that graphs GoogleNews headlines, with prominent stories/topics taking up the most space front and center. Pick your time period and toggle from country to country to see what's newsworthy where.
|
When you get past the direct-mail puffery that pervades this site, you'll find one-stop shopping for keyword research and management to optimize Website content and buy more useful keywords for niche marketers. You can toggle between "easy" and "pro" modes to view the site; the easy version appears easier to navigate. It supports a paid service (the 14-day demo is $1) but offers plenty of complimentary information and services including a blog, newsletter, five-part podcast on backlinking and a page full of related links to other resources. As expected, it's heavy on Internet/niche marketing, search engine optimization and Web design. (Scroll to the bottom of the homepage to find the link to that page.)
|
Many have tried to uncover the secret formula behind Google's PageRank system, which assigns a rank to your website based upon its "link popularity." Several tools now exist which attempt to model the behavior of the Google PageRank algorithm so that you, too, can tinker with your website and see how changes might impact your standing. You or your tech staff can spend many a late night modeling PageRank behavior and learning how to improve your site with this tool brought to you by Mark Horrell. Should you want to learn more, you can find research papers about the Google PageRank algorithm at his site, and more discussion and another calculator can be found at WebWorkshop.net.
|
Sponsored Listing
Manage, Nurture and Score your Leads Better and Faster
Download Best Practices for B2B Lead Management to learn tactics that help you create sales-ready leads.
Get your free ebook today!
|
As you are building your linking hit list, do you have any idea which sites will deliver the most "bang for the buck"? One way to prioritize your list is to focus on those sites within your niche or topic area that have the highest Google PageRank, because their "endorsement" is likely to pay higher dividends than a similar site with a low PageRank. But how do you figure out a site's PageRank other than laboriously surfing with your Google toolbar? Why, with the PageRank search tool, of course. Simply search by keyword and you will receive a list of search results organized by Google PageRank. Brilliant... and something Google should have thought of long ago.
|
New websites face a struggle in terms of getting appropriately ranked on Google. There is a waiting period of sorts that they must go through while Google determines just how important and valid the site and how nicely the site "plays with others" - hence the term "Google sandbox", which SEO experts use to describe this situation. The process that can take months as you build your virtual linking relationships and history. You can use this tool to detect whether you are is mired in the sandbox - ie., whether you rank disproportionately poorly in Google's rankings as compared to other search engines. Simply enter your URL and you will be given your results and an overall score based on how disparate your results are and the relative strength of SEO factors such as your links, your site age, your PageRank and so on. From this information you can determine whether you have a sandbox issue... or whether your site is simply not very well optimized for Google.
|
Is your site ready for prime time search engine inspection? Simply enter its URL and a keyword or phrase into this complimentary tool and you will find out. The results analyze your title tag, keywords, description, anchor tags, headlines, alt tags and more, complete with detailed suggestions for improvement. This tool could be a boon for search engine optimization consultants, who just may find justification for next month's retainer in the results.
|
This site, which is devoted to search engine optimization discussion, tricks and tools, has a very good section specifically on Google optimization. One of the items that caught our eye was the Future PageRank Tool, which is a little piece of nirvana for the PageRank obsessed. It queries Google's various data centers to check for any upcoming changes in PageRank values for a given URL. If queried during a Google update (or "Google Dance," as it is known to insiders), you might get a glimpse of upcoming changes in your chosen URL's PageRank value. If you don't use the Google Toolbar, at this site you will also find a tool that will give you the PageRank of any site, as well as a PageRank Search tool, which queries Google for the keyword or phrase that you have entered but also includes the PageRank of every site on your results list.
|
If your site's news content is syndicated by Google News for distribution, it can have quite a positive impact on your site's search ranking on Google. For example, your content could be picked up by other news services or by blogs, which would create backlinks to your site, traffic to your site and online conversation about your company. So how do you entice Google to visit your site and syndicate your content on Google News? Well, you simply submit your site to Google News as a source, but slow down there, cowboy! This handy primer covers the many things that you need to do first to make sure that your site is perceived to be a valuable news source by Google and that your content is formatted properly for Google consumption.
|
Result(s) Page: Previous 1 2 3 4 5 See More Reviews of Best of Google Tools & Tips for Internet Marketing Sites |
|
Sponsored Listing
Free Report: The CMOs Strategic Agenda Benchmark Report
Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them.
Get more information.
|
Copyright Chase Online Marketing Strategies, Inc. 2008. All Rights Reserved. Contact Information | |
Current Issue
About Larry Chase
| | |
