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Best of Google Tools & Tips for Internet Marketing Result(s): 21 - 30 of 50
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If you manually check your site's position on Google, you must do so one keyword or phrase at a time, which can be quite time-consuming. To expedite the process, this tool allows you to check your Google ranking for up to 15 keywords or phrases at once. The results are delivered in a neat display with your position for each keyword indicated in bright red. If you wish to see the actual page on Google where you appear for that keyword, simply click on the link provided. And should you wish to export your results as a .csv file, you can do that as well.
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Did you know that there are more than 100 SEO factors Google uses to rank websites in search results? Take a deep breath and dive into this checklist of 118 Google likes and dislikes that you can immediately add, improve or fix to make your website more Google friendly. Remember, the color green is "good" and the color red is "bad", so make sure you aren't doing the red ones. For example, Google likes to see keywords in your site's outgoing link anchor text and it likes a very positive new page to old page ratio. Google does not like to see your site linking to a "bad neighborhood" and will penalize your site if you are keeping suspect company, so do stay on top of your link neighborhood.
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Enter the URL of your website into this no-cost tool to see which words and phrases are used most and to generate a detailed report on keyword density. For example, after entering the URL for the Web Digest For Marketers newsletter home page, we discovered that the word "marketing" had a respectable keyword density of 20%, while the phrase "Larry Chase" had a keyword density of 741%. You can limit your research to particular words or particular portions of your site. After generating the report, you can see where you rank in Google for any of the desired words or phrases with the click of a button. Very useful.
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This Google search option returns only sponsored link results in response to your search query. Simply type in the keywords or phrases related to your industry or topic and you will be served with a neat list of advertisers that includes a link to each website and their Google AdWords advertising copy. It's an essential stop before running any AdWords advertising, but also a great way to keep tabs on who's advertising and with what keywords on Google.
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As you type into this search box, Google Suggest guesses what you're typing and offers suggested keywords in real time. Each keyword has the number of Google results listed in parentheses next to it. The more words you type, the more refined the suggestions become. For example, type the words "internet marketing" and at the time of this writing Google Suggests everything from "internet marketing consultant" (5,510,000 results) to "internet marketing strategy" (12,300,000 results) to "internet marketing secrets" (3,000,000 results). Not only will this help you perform better searches, but it also offers glimpses into underdeveloped search phrases that you can capitalize on for your own search engine optimization campaigns.
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This tool shows you what the most popular searches on Google are in any given hour, plus a list of related news articles and blog posts
that support the rise and fall of the traffic surges.
You can click on any of the keywords to learn more, including the hourly volume of searches, whether popularity is going up or down and
(in some cases) where geographically the majority of the searches are coming from.
You can also put in your own keywords to see where your topic of choice stands over a selected period of time. We used the phrase,
“email marketing”, over the past 30 days and saw that search interest surged weekly on Wednesdays and had severe dips on Saturdays and Sundays. The single
highest peaks per week were tied into the publishing of press releases and articles on the topic, and the links to those resources were available for your perusal.
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This tool shows you the number of daily unique visitors to a specific site over your chosen period of time. The analysis details what
regions visitors came from, what related sites they visited and the search terms those visitors have in common.
This tool does not work for sites with low traffic volume. However, it is a useful tool anytime you want to check out your overall
business category, assess a potential online ad buy with a particular property or keep tabs on your largest competitors.
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Of course you consider yourself to be an Internet marketing expert, but even the best of us get flummoxed when trying to perform an advanced search on Google. This handy site is your one-stop resource for tips and tricks to help you use Google more effectively and efficiently. The brief, cogent summary of all of Google's advanced operator commands is of special interest. Advanced operators are query words that have special meaning to Google. Using them as part of your search query allows you focus, modify or improve your Google search in some way. For instance, adding "link:" to the beginning of a URL (as in link:wdfm.com) does not do a normal search; instead it allows you to find all the web pages that link to the specified URL, whether yours or those of your competitors. OK, smarty pants, so you say knew that one already. But did you know the following three?
- Adding keywords before the "site:" command allows you to search the specified site only for those specified keywords (SEO site:wdfm.com).
- Adding a tilda (~) before a keyword allows you to search for synonyms of that keyword. For example, if you want to search Google for an SEO primer, but you know that you would also be interested in an SEO introduction, review or tips (all synonyms of the word "primer"), phrase your search as follows: SEO ~primer (or phrase your search to search for those synonyms only within your favorite site, as follows: SEO ~primer site:wdfm.com)
- Using the "allintitle:" command followed by a keyword or keywords allows you to search for web pages that have your chosen keywords in their title, as in:
allintitle: SEO tips
We like this tutorial because, in addition to explaining how to use each advanced operator, it also gives you a real-world example of why you would want to do so.
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If you're a big fan of Google's Website Optimizer tool for testing your Web site, bookmark this official blog, which features
straight-from-Google news, tips and advice. Google is famous for the amount of information its engineers, developers and other hands-on folks share with users,
and you'll find plenty of it on the blog.
Some recent posts at time of writing advised users on how to integrate Website Optimizer with the Magento ecommerce platform,
reviewed add-on tools for how they work with Website Optimizer and invited readers to report on tests they ran on their own Web sites. Google folks write most of
the posts, although they sometimes turn the podium over to guest experts such as Bryan Eisenberg.
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All Google, all the time. Google's own YouTube channel is a treasure trove of company videos - presentations and promos for Google services - that are ideal whether you need help with a Google application or a time-killer when your flight is delayed. The site mixes customer-generated content with conference presentations and promos, many featuring behind-the-scenes Google personnel as well as the usual public faces. View the complete list of videos, or click the Playlist tab to see them organized by subjects.
The tutorials combine talking heads, screenshots and demos and play as if you're getting one-on-one consultations with the app designers themselves. Those most useful for marketers are geared for those who have some experience with search marketing, campaign tracking and Webmaster tools and are looking to brush up their skills, reinforce their knowledge or delve deeper into the subject matter.
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Result(s) Page: Previous 1 2 3 4 5 See More Reviews of Best of Google Tools & Tips for Internet Marketing Sites |
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Friday, September 3, 2010 | |
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