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Advanced Email Marketing Tools & Tactics ResourcesResult(s): 41 - 50 of 51
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This fascinating blog monitors the email marketing of large online retailers on a daily basis and reports
back on their trends, strategies, mistakes and best practices. At the time of writing, typical posts
included a weekly round up of subject lines (including a highlight when a retailer's regular subject
line format changed), In box rendering results of how email messages appeared and notes regarding
any problems encountered at the major ISPs, tracking of when retailers started promoting seasonal
holidays or sales and much more. It doesn't matter if you aren't a b2c retail email marketer. There's
beaucoup essential advanced email marketing information to be found here.
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SenderID and DomainKeys were developed to prevent email address forgery and to identify sp@m, worms and viruses. This server allows you to check the format of any DomainKey, SenderID or SPF records published by your domain and to see the result of these authentication checks on any message you send to it. To use this service, you send an email to the email address provided at the site. Once you have sent your message, click "View Sample" to see your results. Hold on to your propeller cap - this is a very in depth analysis tool of your email header and mail server information. The results show 50 lines of things like the Purported Responsible Address (PRA) of your message and the SPF Record you have published for the MAIL FROM domain. You may just want to forward these results to your IT department. ;) At the site you will also find links to resources where you can learn more about these email authentication methods.
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Sp@mAssassin is an email filtering software which uses a diverse range of tests to identify unsolicited email, more commonly known as sp@m. These tests are applied to email headers and content to classify them, using advanced statistical methods. Other factors are also considered, including Bayesian filtering, DNS blocklists and the like. The result of the tests is a sp@m score for each email, and the total score determines whether or not an individual email gets through to the recipient. Because it is a good, open-source filter, it is widely used by many ISPs and other email providers as the backbone of their sp@m filtering systems. It's a good idea to get to know Sp@mAssassin and how it works. Here is where you can find out.
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Just the facts, ma'am, about this email marketing problem so controversial we also don't dare to spell out its name. Looking for the lowdown on unsolicited commercial email (UCE), aka spam? This no-frills site provides listings of all spam laws in the United States, Europe and other countries, as well as links to relevant cases and articles. You'll also find a comprehensive list of additional sites devoted to current legal and preventative measures. It's quick, lean and mean, brought to you by David E. Sorkin, Associate Professor of Law, at The John Marshall Law School, at the the Center for Information Technology and Privacy Law.
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Here's a useful tool for marketers who want to get their legitimate email
newsletters and sales campaigns through the blockades and filters that ISPs are using to stop spam. SpamCheck will run your email piece through its software and then will deliver a "spam score" and recommendations on how to decrease the odds of your email being filtered (by changing words, phrases or formatting). SpamCheck is part of the SiteSell software suite. See the website for instructions on how to get a free SpamCheck test run.
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It's unanimous; we all hate spam. The nastiest side effect of signing up for email lists and filling out forms is potential misuse of that email address. Spamex allows the user to create disposable email addresses. When surfing, Spamex appears as a link in the tool bar. When signing up for a newsletter or entering a sweepstakes, just create a disposable Spamex address. The email sent to that disposable address will be forwarded to your "real" email address. Once the disposable address serves its purpose, just turn it off. You can figure out just how much spam is costing your company with the handy Spam Cost Calculator. Personal accounts are free; contact the company for enterprise pricing.
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If you've decided to take your email marketing in-house, you'll need to deliver all of those email messages to your recipients and shoulder the responsibility of that infrastructure yourself. StrongMail offers servers that replace the existing MTA (Message Transfer Agent) technology that most email is delivered on today. They are specially designed to handle the tasks of high volume email delivery, bounce management and authentication. Sure, you could cobble a solution together yourself, but do visit this site before you do to understand exactly what you are up against. While there, you can also view a Webinar that will help you decide how to pick the right authentication level to protect your brand and your online "reputation" - which is a topic of increasing concern for savvy Internet marketers today.
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Paul Simon identified "50 Ways to Leave Your Lover," and email marketers can now identify "50 Ways to Grow Your Email Marketing Database." Brought to you by email marketing solution provider TargetX, this handy little report contains tips both obvious and inspired, such as "Pray correspondents will include it [their email address] on your return
envelope address area (but you've got to provide a place for them to write
it)." How many of you do that? So pick up the slack, Jack, and get to work
on building that list.
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This is a paid subscription resource. But if you are serious about publishing an email newsletter, it's worth every dime of the annual $229(US) subscription fee for either the print or online version ($298 for both). It is written by industry veterans for people publishing paid-content business newsletters and top-quality house or corporate products. The twice-monthly newsletter covers content, business models, circulation issues, and trends, with a focus on common problems and how to solve them.
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A big part of email marketing is getting your messages delivered. A big part of getting your messages delivered is your so-called reputation. At this site, you can check the reputation and activity of any domain name or IP address. The instant results include message volume, the number of unique IPs sending email during the last 30 days and IP addresses in this domain sending substantial amounts of email. How? TrustedSource receives and analyzes billions of messages per month. Like a virtual credit agency, TrustedSource assigns a reputation score and further classifies senders as good, bad or suspicious based on an in-depth analysis by processing more than a dozen behavior attributes to profile each sender. TrustedSource was one of the first reputation systems to combine traffic data, whitelists, blacklists and network characteristics to arrive at a "reputation" that extends beyond a straightforward sp@m score. Learn more about the concept of online reputation by downloading the complimentary white paper available at the site entitled "Trusted Source: Reputation Redefined". And remember - at this site, not only can you check the stats on your own domain, you can check your competitors' reputation, statistics, message volume and sending patterns over the past few weeks as well.
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Result(s) Page: Previous 1 2 3 4 5 6 See More Reviews of Advanced Email Marketing Tools & Tactics Sites |
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