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Advanced Email Marketing Tools & Tactics Result(s): 41 - 46 of 46
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If you've decided to take your email marketing in-house, you'll need to deliver all of those email messages to your recipients and shoulder the responsibility of that infrastructure yourself. StrongMail offers servers that replace the existing MTA (Message Transfer Agent) technology that most email is delivered on today. They are specially designed to handle the tasks of high volume email delivery, bounce management and authentication. Sure, you could cobble a solution together yourself, but do visit this site before you do to understand exactly what you are up against. While there, you can also view a Webinar that will help you decide how to pick the right authentication level to protect your brand and your online "reputation" - which is a topic of increasing concern for savvy Internet marketers today.
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Paul Simon identified "50 Ways to Leave Your Lover," and email marketers can now identify "50 Ways to Grow Your Email Marketing Database." Brought to you by email marketing solution provider TargetX, this handy little report contains tips both obvious and inspired, such as "Pray correspondents will include it [their email address] on your return
envelope address area (but you've got to provide a place for them to write
it)." How many of you do that? So pick up the slack, Jack, and get to work
on building that list.
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This is a paid subscription resource. But if you are serious about publishing an email newsletter, it's worth every dime of the annual $229(US) subscription fee for either the print or online version ($298 for both). It is written by industry veterans for people publishing paid-content business newsletters and top-quality house or corporate products. The twice-monthly newsletter covers content, business models, circulation issues, and trends, with a focus on common problems and how to solve them.
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A big part of email marketing is getting your messages delivered. A big part of getting your messages delivered is your so-called reputation. At this site, you can check the reputation and activity of any domain name or IP address. The instant results include message volume, the number of unique IPs sending email during the last 30 days and IP addresses in this domain sending substantial amounts of email. How? TrustedSource receives and analyzes billions of messages per month. Like a virtual credit agency, TrustedSource assigns a reputation score and further classifies senders as good, bad or suspicious based on an in-depth analysis by processing more than a dozen behavior attributes to profile each sender. TrustedSource was one of the first reputation systems to combine traffic data, whitelists, blacklists and network characteristics to arrive at a "reputation" that extends beyond a straightforward spam score. Learn more about the concept of online reputation by downloading the complimentary white paper available at the site entitled "Trusted Source: Reputation Redefined". And remember - at this site, not only can you check the stats on your own domain, you can check your competitors' reputation, statistics, message volume and sending patterns over the past few weeks as well.
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As video and audio (ie., streaming media) marketing grows in importance,
you may think, "Goodness, I don't have the insider talent to produce professional quality
audio or video messages to promote my company." Breathe easy. There are companies
that will create them for you, whether you are in the market for a streaming media extravaganza
or a simple audio message.
This particular company specializes in the creation of audio and video invitations to events
such as conferences and Webinars that you can host on your website and point to via email or
other marketing mediums. They take your existing assets -- your event invitation, your
company logos, sound bites from key executives and the like -- and produce a streaming media
invitation to your event. This invitation can be transferred to CD so you can send
it in the mail as well. At the site you can view/listen to messages that were created on
behalf of clients iimex (Worldwide Exhibition for Incentive Travel Meetings and Events) and
the PMI (Project Management Institute) Global Conference of Latin America.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Monday, March 8, 2010 | |
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