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Advanced Email Marketing Tools & Tactics ResourcesResult(s): 21 - 30 of 51
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This company provides email delivery diagnostics. In other words, their ongoing audits
of your outgoing email marketing messages are designed to improve your email deliverability.
They check things like your domain name/IP address reputation to see if your emails
are blocked by any major ISPs or blacklists. They'll do content assessments that will pinpoint any
problems in your messaging, such as badly formatted HTML. They monitor your email messages
all the way to the In boxes of major ISPs and mail service providers to see if any end up in
bulk or junk mail folders. They'll keep you updated on the latest authentication
techniques. If you would like your very own complimentary delivery report, at the time of
writing you could create a user account that included the email address from which you send
your email marketing message test emails, sit back and peruse the results delivered to your In box.
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A site for ezine publishers, here you'll find content on topics such as promotional techniques, revenue generation, subscription tools and content production, plus tons of additional resources, tools and reviews, including outsourcing resources for ezine creators. If you've thought about becoming an email publisher but you're not sure where to start, read the Beginner's Guide. It's an excellent and comprehensive tutorial that takes you from a description of what ezine publishing is to steps on how to get started, create content, format and design your work, manage your list and actually generate revenues.
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This company offers permission marketing email list rental to online marketers. Launched in 2001, its database includes more than 200 million unique email addresses, broken down into 175 global targeted lists representing 40 countries. The targeted lists include hobbies, occupation, interests, employment and general demographics. The list of lists for rental is quite fascinating: 1.6 million Apple iPod owners, 2 million with an interest in ebooks, 3.25 million global marketing executives. Should you want more support than just an email list rental, email service provider StickyWeb has partnered with EResources to offer integrated ASP tools to create and send your marketing emails. These tools include the ability to slice and dice your EResources list rental plus guaranteed email delivery of those addresses.
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If you're an email marketer, you know it's difficult to find quality blogs on the subject. That's why we were impressed to learn that the employees and visionaries behind the ExactTarget email marketing system author no fewer than eight blogs. Each blog tackles the subject of email marketing from a different angle. For example, Chip House (VP of Privacy and Deliverability) is in charge of the "Getting to the Inbox" blog. Co-founder and CMO Chris Baggott hosts the "Redefining Marketing" blog, which offers a 360-degree view of marketing strategy and tools and how email fits into that universe. You'll also find blogs on connecting with your customers, the integration of email technology and more.
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This could be the world's simplest sp&m analysis tool, but it seems to work. All you need to do is paste the HTML code or text of your email marketing message into the box and hit "Enter". Your code and copy are run through a filtering system and analyzed for common triggers. You are served up a score and a report detailing what is setting off any triggers. You can choose to correct any or all of those issues in your marketing message in an effort to lower your score. Run it again, and when your score is low enough for your liking, send out your email marketing message as usual. You'll have done the best you can to ensure your message's deliverability.
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Need an email service that automatically follows up with your customer prospects over weeks or months? GetResponse.com’s service delivers a personalized email message to a request for product or service information within seconds. The real key to this program is that follow- up emails are automatically sent to your prospects based on a schedule you establish. Since research shows that over 64% of your prospects will NEVER buy from you the first time they are presented with an offer, the automatic follow-up feature is a major time and cost savings factor for sales teams. AWeber was an earlier entrant in this space, and is also worth checking out. If you just want to try it, GetResponse.com offers a free test drive.
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Want to add some spice to your email marketing? Great Big Noise offers the ability to create and manage your own Flash-designed email campaigns online. Create your email in minutes using one of several templated designs, then send out to your own list (which you can manage online) or rent a list of prospects. Track your results, and you're off on a multimedia email adventure. Pricing is based on a per-mailing fee (there is no monthly maintenance charge), ringing in at $19.95(US) for a one-time template use, plus 1 cent per name for your own mailing list; add 2 to 4 cents per name for list rental. A free trial is available at the site.
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Habeas RepCheck is a no-cost online tool that allows you to conduct a diagnostic examination of your email reputation so you can better understand how ISPs and and inbox providers will handle your email and what your can do to prevent potential delivery issues. Habeas RepCheck analyzes three key factors that determine whether your email campaign will arrive in the inbox of your intended recipients or filtered away to who knows where: 1) An authentication check verifies that your Sender Policy Framework (SPF) record is in place, and if so, that it has been configured correctly. Leading ISPs are adopting authentication technologies such as SPF, Sender ID and Domain Keys Identified Mail (DKIM), and senders that are not using these or are not implementing them correctly are at risk of experiencing delivery problems. 2) An email "infrastructure" check analyzes whether see that your email servers are properly configured. This check scans for infrastructure irregularities that could impact delivery, including open relays, reverse DNS issues and MX record problems. 3) Your status at more than 50 of the industry's most commonly accessed blacklists is examined. These blacklists are referred to by ISPs and many of the leading spam filters; your presence (this includes any of your company's current or legacy domains or IP numbers) on a blacklist can trigger non-delivery of your email. Simply fill out the form provided and you will receive a report within one business day with your results.
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Even the most vigilant and legitimate of email marketers can have their emails mistakenly filtered as unwanted or junk mail at the ISP or individual level (an estimated 15% of legitimate email lands in the junk pile according to recent studies). Habeas aims to provide marketers with a way to tag their email as legitimate, using the "Sender Warranted Email" (SWE) system. Think of it as a Good Housekeeping seal for email messaging. Marketers purchase a license from Habeas and in return they are able to use the patent-pending Habeas Warrant Mark in the header of their emails. This Warrant Mark certifies that the email should be considered "friendly fire," and theoretically it should be permitted to slip through filters and blocks at the ISP and individual level. The company is actively defending the concept through copyright and trademark law, and is vigorously partnering with ISPs and filtering systems. Contact the company for pricing.
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If you are looking for thought leadership on the subject of email marketing, the IMN Resource Library is a good place to start. With its wizard-driven template interface, this email, blog and RSS feed service provider is a popular choice for marketers who want the ease of do-it-yourself campaign design. IMN has learned from its broad and deep array of clients. You will find dozens of articles and white papers within the Resource Library on everything from blogs and list management to content, reporting and design. One of the interesting things that this company is doing is developing very specific publishing tools and templates for very vertical niches such as health clubs, automobile dealerships, channel partners and alumni organizations. For example, built right into the alumni organization email publishing system are the ability to deliver targeted content for different sets of graduates (by geography, graduate school or interests), a refer-a-classmate functionality that facilitates the desire to find "lost" classmates and content tracking and survey tools.
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