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Email Deliverability Tools, Tactics & ResourcesResult(s): 21 - 28 of 28
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It's a very good idea to run your email marketing message through a spam check before you send it out. The most reliable check should be sent from the email server that will be sending your email. If you use an email service provider, it may offer this service to you. At this site, you can check the body of your message for any errors or red flags by cutting and pasting the HTML code of your message into the form provided. If you are sending a text email, simply cut and paste the text itself. In seconds, you'll receive a spam score and recommendations on how to reduce the likelihood of your email being filtered. Make the changes, and be sure to test your email again to confirm that you've done everything correctly and that your score has been lowered. The lower the score, the more likely it is that your email will pass through most filters.
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It's unanimous; we all hate spam. The nastiest side effect of signing up for email lists and filling out forms is potential misuse of that email address. Spamex allows the user to create disposable email addresses. When surfing, Spamex appears as a link in the tool bar. When signing up for a newsletter or entering a sweepstakes, just create a disposable Spamex address. The email sent to that disposable address will be forwarded to your "real" email address. Once the disposable address serves its purpose, just turn it off. You can figure out just how much spam is costing your company with the handy Spam Cost Calculator. Personal accounts are free; contact the company for enterprise pricing.
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If you're not sure whether or not your SPF (Sender Policy Framework) records are in place, or you want to verify that they are set up correctly once you do publish them, you can use this SPF tester tool to tell you. Simply enter your domain name and your records (or lack thereof) will be listed for you. This is an excellent tool to keep in mind for a period spot check of your domain's SPF records.
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Here's how Sender Policy Framework (SPF) works: A website owner identifies her email-sending servers in her DSN record. She then sends emails as usual, and on the receiving end her return address details (also called the "sender envelope") are compared to what is registered in her DNS record. If everything checks out, emails are presumed to be from the authorized sender and they go through. If the records don't match, the email is identified as a spoof or forgery and stopped in its tracks. The SPF Wizard at this site will walk you through the process of creating and setting up SPF records for your domain in just a few minutes. You are asked to enter your domain name and then identify all the possible mail servers at that domain. It asks a few slightly technical questions about your mail sending habits (you may want to have an IT person confirm your answers). Then it configures your DNS records. Take that newly configured information to the company managing your domain to publish it. Simple, quick and essential if you are sending marketing emails of any kind.
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Email infrastructure firm StrongMail offers a whitepaper entitled "Email Authentication: The Time is Now". This whitepaper starts out with an in-depth explanation of the issues and solutions to date such as SPF and DKIM (and if you don't know what they are you might want to learn). It then moves on to the various levels of reputation management and how to figure out which level is right for your company. As the company focuses on outbound email servers, ensuring that their clients and potential clients are completely informed about identity and reputation management issues and tactics is in its best interests, too.
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Mail server technology company trimMail provides an excellent news site called "Email Battles" that is devoted to the holy grail of email deliverability in all its forms. They also provide this gratis series of network research tools that will help you figure out several key things. For example, the Mail Server Profiler tool will map and profile all of the mail servers in your domain. You can take the Open Relay Test to see if your mail servers are at risk of being used by others for nefarious deeds. And you can check to see that your DNS records are configured correctly, which is the first step in successful email delivery.
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This company offers list suppression management tools that centralize unsubscribe requests from multiple email lists all in one place, so that you can manage things in one fell swoop. In other words, it offers a global opt-out process across your company. So, for example, if your sales force emails a list of prospects and some ask to be unsubscribed from all company emailings, their email addresses will also be removed from your main email list and any segmented lists that they appear on. Another example is if you are emailing on behalf of a third party such as an advertiser or affiliate and people have emailed you directly and requested to be taken off of all sales-related emails from third parties, you can check the advertiser's list against your unsub list and suppress those email addresses from your third-party mailing.
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DKIM (DomainKeys Identified Mail) is an open-standard, signature-based email authentication system spearheaded by Yahoo! in collaboration with AOL, Microsoft, IBM, Verisign, Sendmail and other leading companies. DomainKeys essentially gives email providers a mechanism for verifying both the domain of each email sender and the integrity of the messages sent (i.e,. that they were not altered during transit). Under this system, the domain owner generates a public/private key pair to use for digitally "signing" all outgoing messages. The public key is published in your DNS record, and the private key is made available to your DomainKey-enabled outbound email servers. When an email is sent, these keys generate a digital signature that is appended to the email header. On the receiving end, all information is verified to authenticate the email. DKIM does not eliminate or compete with other email authentication technologies such as SPF or Sender ID Framework; it is a sophisticated secondary level of defense. This site will tell you how to start the process of getting your DKIM keys.
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