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Direct Response Tools for Search Engine Marketing ResourcesResult(s): 1 - 10 of 10
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Standard A/B or " split" testing tests one variable at a time, which is quite, well, time-consuming. This optimization tool costs you zippo and allows you to simultaneously test up to 15 different aspects of any advertisement, website or email campaign. This is known as multi-variable (or multivariate) testing, which allows you to quickly establish the optimum combination of elements for your ad, and thus the highest conversion rate. The tool can test more than 32,000 different combinations with just a handful of test ads. Choose the number of elements you want to test (3, 7, 11 or 15), run the ads as outlined, fill in the fields with your copy and response rates, and voila! You will discover which headline, tagline, call to action or what have you works best. This tool is based on the Taguchi Method, which is a statistical technique (refined by Dr. Genechi Taguchi in the 1960s) used to study the effects of multiple variables simultaneously. This quality engineering concept is increasingly being applied to website and SEM optimization.
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How do you know if ad A is really outperforming ad B? This handy tool will tell you whether or not you should eliminate one of your Google AdWords creatives. Through the magic of statistics and relevance theory, it determines whether or not you have enough campaign history to eliminate a lower-performing ad. Simply enter the clicks and clickthrough rates as directed. Your results will include a confidence interval figure, which will tell you whether you can safely eliminate an ad or whether you should give it more time to prove itself.
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Direct marketing is all about building relationships. This tool helps you see the relationship between two sites and understand why a link relationship exists. Anacubis is a visual search engine with a twist. It pulls from the Google database to deliver a list of sites related to whatever keyword you search for. These sites can then be viewed as a visual map of related entities, but here's the kicker -- unlike most search engines, which just serve up a list of results, with Anacubis you get to choose the sites that you would like to see visually mapped from your list of search results. Just plug in the keyword you are researching, select related sites of interest from the results page and build your map. You can save your map for future reference. A must-see.
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Digital Point Solutions offers a Web-based tool that tracks back links and keywords for any URL in a chart format. The tracker uses a Google API to pull results and you will need your own Google API license number to sign up for an account (it takes just a few seconds to get one here: http://www.google.com/apis/). The tool tracks back link fluctuations to your Web pages over time, which is important when assessing search engine optimization. This is a very useful tool, if not a bit geeky. :)
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How much is a click worth? This tool allows you to run live comparisons of keyword bid prices at multiple pay-per-click search engines, including FindWhat, Bay9, Ah-ha, Brainfox, GoClick, ePilot, Kanoodle, PageSeeker and Espotting. Prices are detailed for the top six positions. At the time of writing, a sample search revealed that the top position for the keyword "marketing" was going for 46 cents at Espotting and 1 cent at Kanoodle, which is useful information. These are often considered the second and third tier search engines, which is good news for you because this means many less savvy Internet marketers will overlook them, thereby giving you less bidding competition on the keywords you want.
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Want to know who is bidding on specific keywords or search terms at Google? This tool will tell you -- and show you. For example, enter the term "internet email marketing" and you will get a list of the top ten advertising companies, the text of their ads and links to their advertisements' landing pages. You will also get a list of the top 10 organic search results for the term. And, should you wish to explore further, it offers a list of related search terms and phrases. You can also browse by company for a complete recap of their advertisements -- keywords, text and links -- or by keyword.
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As a direct marketer, your ability to convince others to take specific actions determines the size of your paycheck. The same can be said for your ability to get other sites to link to yours; the more quality sites that link in, the higher your site will rise in the various search engines. This blog focuses on how to build links to your site. We like it because not only does it focus on the companies and people behind link-building businesses and technology (the blog's publishers run the company TextLinkAds.com), but it also often gives concrete instructions on where to go and what to do so that by the time you go to bed tonight you'll have generated at least one new, meaningful inbound link to your site. Take this under advisement - the authors also pull no punches about how far they will go to get an inbound link. In fact, they refer to themselves as link -- well, we won't use that word here, but use your imagination -- and they will slug it out gleefully with anyone who advises a more prudent approach to link building. This does make for some entertaining reading. In fact, this editor frittered away more time than she cares to admit reading the catty sniping that goes on between the link geeks and veterans posted in the blog comments. It's entertaining, but because it's also informative, she can tell herself it's truly business reading.
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Link Tree is a link analysis tool that enables you to find those sites that are linking to your competitors but that are not yet linking to you. Link popularity is important because search engines depend heavily upon it to determine the ranking of your own site. To use this complimentary tool, simply enter the URLs of your competitors (the more, the better), then enter your own URL to exclude sites that already link to you from the results, and turn it loose. You will receive a list of those sites which link to at least two of your competitors but not to your site. What to do? Contact them directly with a very good reason as to why they should be linking to you. This is true one-to-one marketing and a very effective way to build valuable links within your topical niche.
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Any serious search engine marketer has his or her favorite keyword suggestion tool. Well, this one is the biggest and baddest keyword suggestion tool we've ever seen to date. The database contains the results of 10 billion searches compiled from 37 sources, including major search engines, PPC sites and regional search engines. Enter a keyword and you will receive a list of the top search phrases, which you can review either by all-time popularity or by recent usage. But don't stop there... you can also search for keywords related to your term, or explore your term's Keyword Effectiveness Index, which measures the number of times a keyword and/or phrase is searched for as compared to the number of pages on which it occurs to assign an overall index ranking. Another neat trick is the ability to research seasonal trends in keyword searches (if applicable to your terms and/or business). A short registration process is required.
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Is your site ready for prime-time search engine inspection? This is the tool of choice for the direct marketer who is willing to roll up his or her sleeves and get the job done. Simply enter a URL and a keyword or phrase and submit your Web page for SEO keyword analysis. The complimentary tool inspects your title tag, keywords, description, anchor tags, headlines, alt tags and more and spits out terse, detailed suggestions for improvement. For example, it will tell you if your chosen keywords appear too few or too many times in your meta tags or in your site description tag. It will also tell you how well your site's tags are optimized overall for that keyword. A real find.
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