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|  | | | Handpicked Internet Marketing Resources, Tools & Services in Over 40 Marketing Categories | | | |
| | | Internet Direct Response Marketing Resources Resource Center | | |
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Internet Direct Response Marketing Resources Result(s): 51 - 52 of 52
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Who's Calling is a "Customer Capture" solution company focused on identifying the source of and tracking the performance of every inbound lead call you generate. This includes data collection, conversation rate, exact revenue generated and cost-per-call measurement. One interesting aspect of their service is their ClickPath technology, which tracks response routes from both online and traditional marketing campaigns. All phone calls generated from keyword advertising, banner ads, rich media, etc. go into the same data measuring pot as calls generated from real-world sources such as direct mail pieces and even your telephone listing. Therefore, you can compare your return on ad spend and cost per call for a Google AdWords ad with a specific keyword phrase, such as "online conversion consultant" vs. the return on a printed direct mail piece you sent to a list of prospects. All of this information is available to you via your Who's Calling Web-based dashboard tool. The company also offers the telecommunications expertise needed to implement click-to-call technology, including your own 800-number.
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The link that accompanies this review will take you to a blog post, on MakeUse Of.com, which walks you through a useful YouTube tool called Insight. This demo gives you instructions and screenshots showing how Insight measures the viral vitality of your online video.
YouTube Insight measures how many people have embedded your video on their sites. The tool also lists all the links to the sites that now show your videos.
To see how Insight works for yourself, you'll first need to have a YouTube account with at least one video uploaded. Once you do, you'll find the tool activated on your "My Videos" page.
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Friday, February 3, 2012 | |
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