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Internet Direct Response Marketing ResourcesResult(s): 41 - 50 of 56
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If you publish a blog, you publish an RSS feed. But how do you publicize your new content right away, every day? Feedburner's PingShot service notifies aggregators, search engines and directories in seconds when your new content has been published, be it text or podcast. So these directories now know about your content. But what are they doing with it? While FeedBurner does offer a gratis metrics tool, their TotalStats heavy duty metrics package (priced at $4.95/month) helps you not only understand when and how your content is consumed by your subscribers, but also how it is used by search engines, directories and the like. Stats includes analysis of your content to figure out which is most popular, an area where you can track URLs for all the search engines, directories and such that actually published your feed and an area to track "uncommon uses" - this refers to the identification of places where your feed has been referenced or clicked on that that FeedBurner does not recognize as a common feed service, such as the reading of your feed by non-subscribers.
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Is your direct mail program in ship shape? US postal mail regulations, which until 2003 forced marketers to use square or rectangular pieces, have loosened up. Now marketers can enter the direct mail fray with Custom Market-Mail (CMM), which are custom mail pieces that can be designed in any shape and size. ShipShapes petitioned for two years for the change, and they are one of the first companies to specialize in the design and mailing of this creative new marketing format. Their mail pieces are designed to your specifications on a pliable printed plastic, which arrives in target mailboxes in (you guessed it) ship shape. Your direct mail can be up to 3/4" thick and up to approximately the size of a large manila envelope. Response rates for CMM are expected to increase five-fold.
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This company offers software that allows Web marketers to test and optimize Web pages on the fly, without altering any of their site code, in order to improve conversion rates. It supports A/B, split and multivariate testing as well as behavioral targeting campaigns. While complete details are not available at the site, it appears that SiteSpect will create an .asp version of your site. You can then use their Web-based tools to tinker and experiment with offers, design and placement of landing pages, checkout processes, search and registration - all of those prime conversion spots - without actually having to modify your website. This is a step forward for conversion rate testing software, as at the time of writing most solutions required marketers to focus on specific elements of a Web page (such as the offer or the placement of the call-to-action button) and test them one by one or else alter the underlying structure of the website.
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Exactly how much revenue will optimized, better-converting landing pages add to your bottomline? This handy calculator considers:
1) The dollar value that a conversion action brings to your business;
2) Your fixed costs (including your marketing budget, since it is the same dollar figure regardless of how many visitors do or do not convert), and;
3) Your variable cost percentage, which includes affiliate commissions, credit card fees and all the other expenses that vary depending upon the number of transactions conducted. The resulting chart shows you exactly how much money a conversion rate improvement of 5%, 10% and up will put in your pocket.
Not surprisingly, SiteTuners.com specializes in website conversion rate tuning. In addition to consulting services, they have a propriety TuningEngine technology they'll put to work on your behalf, or you can license it yourself and tune away. As befitting a company that walks the measurable marketing walk, pricing for their services includes the option to pay purely a percentage of the profits their improvements bring to your bottomline.
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If you handle pay-per-click (PPC) advertising, this is your ultimate reconnaissance tool. Use it to find out how much is being spent on PPC advertising by category
or industry... or you may prefer to drill down and and discover how much a competitor is spending per day on PPC, plus the number of clicks their site is receiving per
day, the average position of their ad and the average cost per click.
First look up your own domain to view the stats. Based upon the site's reporting of this editor's PPC spending, the deets (aka details) were spot on, from daily budget
to total number of clicks per day and average cost per click. Amazing.
Or look up a specific keyword phrase. We looked up "search engine marketing" and found that (at the time of this writing) the top bid for that phrase was
$13.42. Two of the top advertisers for the phrase were FathomSEO and Google. Drill down and you can see their top organic and paid competitors. The spying goes on and
on. At the time of writing, we also spied on the top 500 biggest keyword advertisers (aol.com ranked number one with an estimated daily spend of $410,404) and the top
500 most expensive keywords ("data recovery services los angeles" was curiously the number one, ringing in at $52.82 maximum bid).
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Here is where you can find lots of articles, resources and services geared to boosting your response rates and maximizing your copy's selling power. This site is
dedicated to creating the best sales copy possible. Professional copywriter Michael Fortin is the brawn behind the site.
At the time of writing, resources found at the site included hundreds of articles and blog posts. A few that caught our eye were "Using Vivid Mental Imagery"
and "Creating Scarcity and Urgency". We also enjoyed the 51-page PDF entitled "The Death of The Salesletter: Web 2.0 and Its Impact On The Future of
Internet Copy". Mr. Fortin also provides a forum for copywriters, an email newsletter and an RSS feed. As expected, you will also find a fair amount of sales copy
dedicated to selling his products and services, which include copywriting, videos, sales courses and more.
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Sun Bear provides sophisticated ASP-based direct marketing services for small- to medium-sized businesses. The software automates and manages databases, sales and marketing campaigns and response and lead management programs. One of the key features of this software is that all information is related to each prospect and is updated instantly. The software allows marketing groups to centralize their marketing leads while segmenting prospects and provides the ability to track and evaluate marketing campaigns. All screens and reports are customizable to fit reporting requirements. Contact the company for an online demonstration and monthly lease rates.
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A clean, accurate email mailing list is a must for every online marketer. This company provides email list hygiene services that will fix email addresses with spelling and syntax errors and verify which addresses can or can not receive email. Cleaning your list instantly improves deliverability, of course, but did you know that inbox providers are also taking steps that will delay or even block your campaigns if your list continues to send to "dirty " addresses? For example, Microsoft turns abandoned Hotmail accounts into traps used to catch senders of unsolicited bulk email. If you have such email addresses on your list, you may be blacklisted, even though you are not deliberately doing anything wrong. Other inboxes might slow down your email delivery or block it all together if they find that you are sending email to too many dead addresses. Rather than researching every inbox provider individually, a service such as TowerData can tackle lurking problems in one swell foop.
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The US Postal Service has an easy-to-use Business Reply Mail service on its site. BRM encourages customers to reply to your business offer, because you pay the postage on the return mailer. It's also cost-effective, because you only pay for the mailers that are returned to you. At this site, what was once a formidable process can be easily managed from your desktop. First you register for a basic or high-volume permit and obtain your ZIP + 4 Code, and then you can get right down to creating your BRP mailers online from supplied templates. The USPS site will also store your mailers and related graphics for future use. Nice.
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At the US Postal Service site, you can conduct entire direct mail campaigns without ever leaving your desk. For companies that are new to the direct mail arena, there are step-by-step instructions on how to put together a direct mail campaign, plus links to authorized vendors that will produce your campaign for you. However, if you want to do it yourself, the easy-to-use, step-by-step digital NetPost service lets you select a document type (sales letter, brochure, etc.), upload the copy, edit it and then choose a mailing list. The electronic files are transmitted to a print site, printed, addressed and stamped and then sent to the Post Office for processing and delivery -- all with a one-day turnaround. Plus, you can buy your postage online ahead of time for discounts on mailing and faster service.
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