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Internet Direct Response Marketing ResourcesResult(s): 31 - 40 of 56
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Who ya gonna call? If you are a telemarketer, more than 50 million US consumers (at the time of this writing) don't want to hear from you - and
they've made their feelings perfectly clear by registering online with the
National Do Not Call Registry launched by the Federal Trade Commission on 6/27/03. Businesses began scrubbing their call lists against the registry in fall 2003. Of course, telemarketing savants (who are responsible for an estimated 104 million unsolicited phone calls per day) are exploring the exceptions to the rule. Telephone solicitations can still be made to existing customers of a business (defined as customers who have made a purchase over the last 18 months or an inquiry over the last 3 months); political organizations, charities and telephone
surveyors are also exempt. Violators are subject to a fine of up to $11,000(US) per violation, and marketers are required to merge/purge their call lists at least once every three months.
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Avinash Kaushik is the "evangelist" for Google Analytics. He is also the author/editor of the highly informative Occam's Razor blog (which covers Web analytics in general) and the author of the book "Web Analytics: An Hour a Day". Thus, he is an excellent resource for thinking, insight, tactics and tips into the art and science of analytics. Obviously, he has a great deal of information about Google Analytics, and this editor likes the fact that he digs down deep into the subject. For example, at the time of writing a blog post focused on the topic of "Google Analytics Is Re-Launched: Do These Five Things First In V2." Well, that's mighty direct and usable information. His book follows the same strategy - it is a step-by-step, task-based guide to implementing a successful Web analytics strategy, no matter what technology you might be using to track and analyze your data.
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If you're thinking about how the online social media whirl can have a measurable, positive impact on your business, this is a good site to visit. At the time of writing, articles included a number of stories about how social media strategies are starting to pay off for marketers. For example, The Nature Conservancy wanted to raise awareness about their organization, and to do so they began by creating a profile on Digg and making an announcement about fundraising activities. This announcement led to 836 "diggs" (tags by other Digg users) and drove 2,000 visitors to their site in the first hour after posting. Based on their success with Digg as a communications platform, The Nature Conservancy continued its use and at the time of writing was actually ranked as the 24th most successful profile on Digg in terms of reach and influence.
On the blog you will find similar recaps from the wide range of businesses that are trying their hands at blogging, strategic use of MySpace.com, wiki publishing and word of mouth marketing. You might not be able to connect the dots directly between the kind of online visibility you gain from social media marketing and its impact on your business, at least for right now. But to start, you might assume that a higher profile creates a rising tide, and a rising tide lifts all boats, including your bottomline. This kind of thinking may work better in some industries than others.
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Imagine testing 10, 20 or more versions of your critical conversion or landing page -- before you put it out there in a full-blown campaign. With Optimost you can do exactly that. Their service enables you to test all components of your page from graphics, buttons and bulleted lists to colors, copy length, placement and more. After all, your vision of the perfect direct marketing campaign may be quite different than the reality that motivates visitors to act This technology helps you isolate and test all the motivating factors, learn from your results and fine tune your Web pages efficiently, all in the service of improving conversion rates. Optimost offers several different pricing options based upon your short-term or long-term needs; contact the company for details.
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This opt-in directory site is a front-end for two services: 1) Opt-in email lists that you can target by subscriber, budget and project; and 2) Local business-to-business and business-to-consumer direct marketing efforts via the nationwide network of local Business Journal publications. For instance, let's say you want to run an ad in the Business Journal in Albany, NY. Pick the category "advertising & marketing," target small businesses with B2B communications, select "Sales Collateral Development" and input your deadline and budget. You'll receive a list of companies that can perform the task with a quote on services. Same with the opt-in email lists. There is no charge for company registration or for companies seeking quotes.
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Pepperjam is an interesting full-service Internet marketing company with a well-established affiliate network. Unlike many other networks, Pepperjam encourages
communication between the marketer and the affiliate to the point that their network has been Web 2.0ized with tools such as live chat between merchants and affiliates.
They also offer a product called pepperjamADS, which the affiliates can use to present customized contextual ads from one or more of their merchants. The ad units
come in various shapes and sizes, which affiliates can mix and mash together to perhaps sell complementary products in one ad space. The example given at the site is
that if you are affiliate who wants to present fashion-related ads, you can select various ads from multiple fashion merchants and perhaps present an "outfit of
the day", wherein all the featured products lead to affiliate sales for you should your readers click through and buy.
Thanks to an exclusive partnership with DoubleClick, clients have very sophisticated tracking and reporting technology to analyze their programs. Advertisers run
the niche gamut, including SEOmoz.org, Jelly Belly, Old Spice, the Washington Redskins and Just Sweet by Jennifer Lopez. You will also find an SEM and
affiliate marketing blog at the site.
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A landing page that converts your website traffic into actionable leads is A Good Thing, as Martha Stewart would say. This company's hosted tool enables you to create an unlimited number of landing pages on the fly with zero support from your IT department needed. The landing pages can be completely customized and branded. One savvy feature is the ability to generate personalized landing pages with unique messaging and offers for every prospect in your database. You can customize all form fields to collect whatever data you need. Form fields can also be prepopulated with user data from your database, which makes the tedious process of filling them out for a whitepaper download or the like easier for the prospect, and thus more likely to convert. The application is completely integrated with salesforce.com (it can be integrated with any other CRM system as well). At the time of writing, a complimentary 14-day trial was available.
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Need tracking for your direct marketing efforts? Willmaster's ProLinkz CGI script is a link creator, tracker, disguiser, and manager in one. Especially useful for tracking the efficacy of links embedded in a SIG file or email, the CGI Perl script lets you create uniquely coded links that redirect to any URL, count the hits to the links, create link activity reports, and organize the links for tracking. Go through the demo to see the range of stats that you can gather. This is a licensed product, $45(US) per seat, for internal use. If you want a commercial license, you have to contact the company for the rate. Willmaster, the parent company, is a producer of CGI programs.
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At this site, you can search for any URL and get demographic and psychographic metrics for that site's audience, including age, gender and income level and (when available) keywords that audience tends to use to get to sites like the one you are looking at. To get this information, Quantcast partners with online publishers, advertising networks, etc. for anonymous user information, such as that of registered site visitors. They then whirl that info up with user log data to round out their metrics view. Any site can join the fun by requesting a Quantcast pixel, which will be used to track and "Quantify" their data as well. The benefit to publishers is they want their site to present the most flattering user profile as possible to potential advertisers. The benefit to advertisers is they want to find the most targeted audiences for their advertising dollars.
The benefit to you, the marketer (in addition to those mentioned above), is that Quantcast offers a fascinating look at the audience of any site, which you can compare to your own. For example, according to Quantcast, his editor's fashion site attracts an audience of females between the ages of 25 and 34 with a household income of $100K+. First time visitors account for 67% of the audience, while regulars account for 33%. However, in terms of overall visits, regulars account for more than 50% of the site's audience. All of this information is eerily on track. Quantify also lists those sites with a similar audience to the URL you are researching, plus a "Sitographics" listing of sites the audience is likely to visit in the future.
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This company uses an advertising optimization methodology based on The Taguchi Method to increase response rates by a guaranteed 50% (or more). The Taguchi Method allows for testing of multiple elements in a short time frame with small samples. Numerous variables are simultaneously tested to determine how they interact with each other in the real world. The Taguchi Method has been applied to everything from the creation of the Ford Taurus to chocolate chip recipes. When applied to marketing and advertising, it is like testing on steroids, with the goal being to figure out which ad or piece of creative achieves maximum results. This type of testing can (and maybe should) be used before your campaign launches. Services range from DIY programs to turnkey marketing optimization processes.
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