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Internet Direct Response Marketing Resources Result(s): 31 - 40 of 52
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If you're thinking about how the online social media whirl can have a measurable, positive impact on your business, this is a good site to visit. At the time of writing, articles included a number of stories about how social media strategies are starting to pay off for marketers. For example, The Nature Conservancy wanted to raise awareness about their organization, and to do so they began by creating a profile on Digg and making an announcement about fundraising activities. This announcement led to 836 "diggs" (tags by other Digg users) and drove 2,000 visitors to their site in the first hour after posting. Based on their success with Digg as a communications platform, The Nature Conservancy continued its use and at the time of writing was actually ranked as the 24th most successful profile on Digg in terms of reach and influence.
On the blog you will find similar recaps from the wide range of businesses that are trying their hands at blogging, strategic use of MySpace.com, wiki publishing and word of mouth marketing. You might not be able to connect the dots directly between the kind of online visibility you gain from social media marketing and its impact on your business, at least for right now. But to start, you might assume that a higher profile creates a rising tide, and a rising tide lifts all boats, including your bottomline. This kind of thinking may work better in some industries than others.
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A landing page that converts your website traffic into actionable leads is A Good Thing, as Martha Stewart would say. This company's hosted tool enables you to create an unlimited number of landing pages on the fly with zero support from your IT department needed. The landing pages can be completely customized and branded. One savvy feature is the ability to generate personalized landing pages with unique messaging and offers for every prospect in your database. You can customize all form fields to collect whatever data you need. Form fields can also be prepopulated with user data from your database, which makes the tedious process of filling them out for a whitepaper download or the like easier for the prospect, and thus more likely to convert. The application is completely integrated with salesforce.com (it can be integrated with any other CRM system as well). At the time of writing, a complimentary 30-day trial was available.
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Pepperjam is an interesting full-service Internet marketing company with a well-established affiliate network. Unlike many other networks, Pepperjam encourages
communication between the marketer and the affiliate to the point that their network has been Web 2.0ized with tools such as live chat between merchants and affiliates.
They also offer a product called pepperjamADS, which the affiliates can use to present customized contextual ads from one or more of their merchants. The ad units
come in various shapes and sizes, which affiliates can mix and mash together to perhaps sell complementary products in one ad space. The example given at the site is
that if you are affiliate who wants to present fashion-related ads, you can select various ads from multiple fashion merchants and perhaps present an "outfit of
the day", wherein all the featured products lead to affiliate sales for you should your readers click through and buy.
Thanks to an exclusive partnership with DoubleClick, clients have very sophisticated tracking and reporting technology to analyze their programs. Advertisers run
the niche gamut, including SEOmoz.org, Jelly Belly, Old Spice, the Washington Redskins and Just Sweet by Jennifer Lopez. You will also find an SEM and
affiliate marketing blog at the site.
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This blog aimed at paid search managers mixes news, advice and resources with a healthy dose of superhero humor. The content, written by employees of PPC consulting firm Hanapin Marketing, skews more toward the advanced practitioner but has plenty of resources and advice for rookies, written in straightforward and jargon-free language.
Besides the latest hot dish on PPC news, tips and tactics, the site offers two sets of resources: downloadable handbooks explaining the Google Adwords Quality Score and the Yahoo Panama Search Marketing interface, and blog-post collections on topics such as "Catch More Clicks & Conversions with Better Ad Text" and a five-part series on landing pages.
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At this site, you can search for any URL and get demographic and psychographic metrics for that site's audience, including age, gender and income level and (when available) keywords that audience tends to use to get to sites like the one you are looking at. To get this information, Quantcast partners with online publishers, advertising networks, etc. for anonymous user information, such as that of registered site visitors. They then whirl that info up with user log data to round out their metrics view. Any site can join the fun by requesting a Quantcast pixel, which will be used to track and "Quantify" their data as well. The benefit to publishers is they want their site to present the most flattering user profile as possible to potential advertisers. The benefit to advertisers is they want to find the most targeted audiences for their advertising dollars.
The benefit to you, the marketer (in addition to those mentioned above), is that Quantcast offers a fascinating look at the audience of any site, which you can compare to your own. For example, according to Quantcast, his editor's fashion site attracts an audience of females between the ages of 25 and 34 with a household income of $100K+. First time visitors account for 67% of the audience, while regulars account for 33%. However, in terms of overall visits, regulars account for more than 50% of the site's audience. All of this information is eerily on track. Quantify also lists those sites with a similar audience to the URL you are researching, plus a "Sitographics" listing of sites the audience is likely to visit in the future.
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This company uses an advertising optimization methodology based on The Taguchi Method to increase response rates by a guaranteed 50% (or more). The Taguchi Method allows for testing of multiple elements in a short time frame with small samples. Numerous variables are simultaneously tested to determine how they interact with each other in the real world. The Taguchi Method has been applied to everything from the creation of the Ford Taurus to chocolate chip recipes. When applied to marketing and advertising, it is like testing on steroids, with the goal being to figure out which ad or piece of creative achieves maximum results. This type of testing can (and maybe should) be used before your campaign launches. Services range from DIY programs to turnkey marketing optimization processes.
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If you publish a blog, you publish an RSS feed. But how do you publicize your new content right away, every day? Feedburner's PingShot service notifies aggregators, search engines and directories in seconds when your new content has been published, be it text or podcast. So these directories now know about your content. But what are they doing with it? While FeedBurner does offer a gratis metrics tool, their TotalStats heavy duty metrics package (priced at $4.95/month) helps you not only understand when and how your content is consumed by your subscribers, but also how it is used by search engines, directories and the like. Stats includes analysis of your content to figure out which is most popular, an area where you can track URLs for all the search engines, directories and such that actually published your feed and an area to track "uncommon uses" - this refers to the identification of places where your feed has been referenced or clicked on that that FeedBurner does not recognize as a common feed service, such as the reading of your feed by non-subscribers.
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We're all for multitasking so we found this combination keyword researcher and blogging tool from Wordtracker Labs quite appealing. With it, you can research and choose useful keywords for your blog posts, then monitor how you use your keywords as you compose your post. It all happens on one screen, no more flipping from one screen to another.
After you download and install the Firefox-only plug-in, start a new blog post and click the little "W" on your browser to open SEO Blogger. Type in some keywords, and the tool returns a list of recent search terms. Choose your keywords and begin writing, and the tool tracks how often they appear in your copy. Use it to monitor both overuse and under use of your keywords.
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Is your direct mail program in ship shape? US postal mail regulations, which until 2003 forced marketers to use square or rectangular pieces, have loosened up. Now marketers can enter the direct mail fray with Custom Market-Mail (CMM), which are custom mail pieces that can be designed in any shape and size. ShipShapes petitioned for two years for the change, and they are one of the first companies to specialize in the design and mailing of this creative new marketing format. Their mail pieces are designed to your specifications on a pliable printed plastic, which arrives in target mailboxes in (you guessed it) ship shape. Your direct mail can be up to 3/4" thick and up to approximately the size of a large manila envelope. Response rates for CMM are expected to increase five-fold.
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This company offers software that allows Web marketers to test and optimize Web pages on the fly, without altering any of their site code, in order to improve conversion rates. It supports A/B, split and multivariate testing as well as behavioral targeting campaigns. While complete details are not available at the site, it appears that SiteSpect will create an .asp version of your site. You can then use their Web-based tools to tinker and experiment with offers, design and placement of landing pages, checkout processes, search and registration - all of those prime conversion spots - without actually having to modify your website. This is a step forward for conversion rate testing software, as at the time of writing most solutions required marketers to focus on specific elements of a Web page (such as the offer or the placement of the call-to-action button) and test them one by one or else alter the underlying structure of the website.
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Copyright Chase Online Marketing Strategies, Inc. 2012. All Rights Reserved. Contact Information Last Updated: Friday, February 3, 2012 | |
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