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Internet Direct Response Marketing ResourcesResult(s): 21 - 30 of 56
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Both local business listings and text-based ads are popping up all over Google Maps. Amazingly, you can get your local business listed at no cost: Google is using directory listings worldwide and mapping the location and contact details for every single one into a dynamic, scrollable, searchable map interface. Listings are accessible both by PC and mobile phone. Running a text ad on Google Maps is as simple as logging into AdWords, creating your ad and targeting based on location, type of business, walking/driving distance from a starting address, etc.
When Google Maps returns results, a listing of businesses that fit the search term appears on the left-hand side of the page. The graphical map interface appears to the right. Advertisements are clearly delineated, however, since the purpose of Google Maps it to help you find real-world destinations, all listings do interact with the map as well. For example, you can zoom in, view the business contact information and print precise driving directions from your driveway to your destination.
BTW, at the time of writing, advertising was popping up on Google Earth as well (on a trial basis) so if you click around you might find some. We love the fact that major stores like Target are starting to paint their rooftops with branding and advertising campaigns for the purposes of being identified on the satellite flyby photographs, and local businesses and homeowners are starting to sell their roof rights to businesses that want to be easily seen on Google Earth.
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In an attempt to create a one-stop-shop where you can discover and learn from online marketing gurus, marketer John Sikora created the GuruDAQ site. Here you will find a compilation of the top Internet marketing experts and their resources. In the spirit of NASDAQ, each guru's ranking is associated with a value or "stock price" based on site traffic, online longevity, number of site links and the clickthrough rate on each guru's profile. To keep things competitive, he posts a Winners and Losers list based on daily stock price guidelines. This is a relatively new site at the time of writing. Frankly, this editor is shocked -- shocked, I tell you -- that the publisher of this 10-year-old publication was not yet seen. Sniff. We've submitted him for inclusion and await our IPO. If you have suggestions or want to nominate a guru yourself, visit the site -- your participation is welcome.
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iDashboards is a company specializing in - you guessed it - Web-based dashboards. They seemingly have a dashboard for just about every industry and for just about
anything you would want to track and measure: marketing, sales, scorecards, call centers, risk management and so on. And their dashboards are anything but dry and
boring. They are Flash-based and highly interactive - they even offer 3D views and animations of your data (now that's a real cocktail party conversation starter!).
iDashboards can pull data directly from all relational databases, legacy data, Excel, etc. and they can merge data from multiple sources. At the time of writing, you
could try out the dashboard of your choice on a complimentary basis. Clients include NASA, the US Navy and Cisco as well as all kinds of industry vertical midsized
businesses.
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For the past 25 years, Jay Abraham has helped businesses of varying sizes really goose up their revenue streams with smarter marketing and by unleashing revenue opportunities the owners never knew they had. He is the author of a contemporary marketing classic which is essential reading for these tough economic times: "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." At the time of this writing his invaluable selection of articles and resources on his website was being reorganized; do check to see if you can access this must-read information now.
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We searched far and wide for a site devoted to the work of legendary DM man John Caples, but alas, the closest we came was this site which houses the awards program in his name. As one of the legends of Direct Marketing, and author of "Tested Advertising Methods," he was a true DM pioneer. Caples believed in the testing of ads, consistency in copywriting practice and simplicity in advertisements. He introduced the theory, method and mathematical principles of response measurement and was known to dislike humor in ads because, as Caples himself said, "only half of the people in this country have a sense of humor, and clever ads seldom sell anything." To really discover his genius and understand his integral part in the history of DM, you owe it to yourself to read "Tested Advertising Methods." It can be slow going at times, but it's absolutely essential reading.
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For a fee, this company offers Web-based dashboards that organize your PR and/or social media/blog mentions and turn that data into measurable marketing reports. The reports measure the impact of each mention and of your PR efforts overall. The company will either create your dashboard for you, or you can use the DIY option and create one yourself. Press mention tracking includes publication/venue, author, messages communicated, subject, visibility of brand mention, who was quoted, what companies were mentioned and so on.
The CGM (Consumer Generated Media) dashboard gives you ways to track and measure your reputation in the wild, wild world of blogs, social media sites, wikis, etc. Measurement points include the demographic of the postings, number of track backs and comments, issues discussed, depth of the mention, nature of the comment, level of interaction and tone of the discussion. The measurement guidelines are industry standard data as established by the Institute for Public Relations. A PR measurement blog and newsletter are also available at the site.
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The more specifically you address the needs of site visitors, the better response and conversion rates will be. Kefta specializes in transforming websites from generic piles of code into personalized, interactive experiences based on dynamic targeting. Basically, Kefta will build a profile for each site visitor, then translate those profiles into targeted, optimized online experiences on your selected pages (such as your home page, product pages, landing pages, etc.). This process of optimization is in real time and is constant. It includes analysis of keywords used in search engines to find you, paid and organic referral sources, cookies, geographic location, frequency of visits, products/services viewed, purchase history and the like.
In addition, you can create a second tier of special information tailored to specific visitor segments. This will give selected site visitors more targeted information and/or experiences (a new landing page, a product special, a Webinar, etc.). Visitors are offered this special information, which is not seen by the unwashed public, based on rules you establish. Kefta does have many big clients such as Verizon, Palm and Roxio, but they also offer a stripped-down version of their technology that can be used via a Web-based dashboard by smaller enterprises as well.
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Keyword Discovery has compiled a database of over 10 billion search queries from 37 different search engines around the world. To use the Keyword Discovery tool, search for a keyword or phrase in their database, such as "Internet marketing". You will receive a count of the searches conducted for that term (8,182,907 at the time of writing) as well as other related terms (for example, "Internet marketing tool" rings in with 54,861 searches). Using this tool, you can explore how users search, and therefore expand your variables, target your audience better and get better search engine positioning and traffic as a result. If you have a seasonal product or service, combine the keyword refining tool with the 12 month historical data overview to really target your online marketing, The company keeps search histories on tap for a year so you can examine trends over time. A one-day subscription to use the Keyword Discovery tool runs $9.95(US), the monthly fee is $29.95 and the enterprise fee is $395.00 per month. Sign up for a no-cost trial to see how cool this service is.
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Direct marketers, start your engines! This site features one of the most useful Web-based tools we've found for traditional direct mail marketing. Via the site, users can access a wide range of list processing services. Just upload ASCII text delimited database files and they will merge/purge, update addresses and have files CASS-certified to take advantage of postal discounts through bar-coding. Files are returned in as little as three hours. By the way, CASS is a process that standardizes addresses and assigns ZIP+4 to ensure the highest number of deliverable addresses. A dirty list gets a DM demerit. Clean up your act today.
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If you are a large organization that handles email marketing in-house, you can use a service like this company's ISP Relations package to actually handle all relations with ISPs very quickly and efficiently. Imagine that you are running a time- or date-sensitive email campaign and a percentage of your emails are temporarily blocked - for whatever reason - from AOL mailboxes. What to do? By the time your IT department sorts out the problem and fixes it, your message has run out of time and you lose dollars. Message Systems provides quick answers as to why email is not going through the ISP and solutions to rectify the problems. In addition they offer constant best-practices insight by ISP to get your emails in shipshape. This service can also be used by Email Service Providers who, like their in-house counterparts, face increasingly complex and time-consuming issues to keep all the ISPs happy. Is this geeky enough for you? And you thought Internet marketing was glamorous.
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