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Internet Direct Response Marketing Resources Result(s): 21 - 30 of 56
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In an attempt to create a one-stop-shop where you can discover and learn from online marketing gurus, marketer John Sikora created the GuruDAQ site. Here you will find a compilation of the top Internet marketing experts and their resources. In the spirit of NASDAQ, each guru's ranking is associated with a value or "stock price" based on site traffic, online longevity, number of site links and the clickthrough rate on each guru's profile. To keep things competitive, he posts a Winners and Losers list based on daily stock price guidelines. This is a relatively new site at the time of writing. Frankly, this editor is shocked -- shocked, I tell you -- that the publisher of this 10-year-old publication was not yet seen. Sniff. We've submitted him for inclusion and await our IPO. If you have suggestions or want to nominate a guru yourself, visit the site -- your participation is welcome.
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Is your HTML email message clean, pressed and ready to be delivered? Or is it littered with broken code, massive images, questionable content and other sins that will get it blocked or routed to a folder that will never be seen by your target audience?
This tool will run your email message through an exhaustive list of checkpoints, including the text-to-image ratio, excessive punctuation, CSS problems, link location (higher in the message body is better), image size and use of alt attributes (image descriptions that appear when images are blocked).
The tool was developed as a UK college student's project, but the Email Experience Council thought enough of it to promote it to its professional members, many of whom have to pay for similar services by their ESPs or third-party vendors.
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This gratis set of resources, compiled by marketing services provider HubSpot, will help you understand the Internet and Social Media as generators of inbound marketing (where customers find you instead of you chasing them via cold calls, unsolicited email and telemarketing).
It's also a handy demonstration of the techniques they describe, such as using videos and white papers to generate b-to-b leads. The kit includes four 1-hour videos, a white paper analyzing the current state of the industry and a well written ebook explaining how to get found in search engines, Social Media and the blogosphere.
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iDashboards is a company specializing in - you guessed it - Web-based dashboards. They seemingly have a dashboard for just about every industry and for just about
anything you would want to track and measure: marketing, sales, scorecards, call centers, risk management and so on. And their dashboards are anything but dry and
boring. They are Flash-based and highly interactive - they even offer 3D views and animations of your data (now that's a real cocktail party conversation starter!).
iDashboards can pull data directly from all relational databases, legacy data, Excel, etc. and they can merge data from multiple sources. At the time of writing, you
could try out the dashboard of your choice on a complimentary basis. Clients include NASA, the US Navy and Cisco as well as all kinds of industry vertical midsized
businesses.
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For the past 25 years, Jay Abraham has helped businesses of varying sizes really goose up their revenue streams with smarter marketing and by unleashing revenue opportunities the owners never knew they had. He is the author of a contemporary marketing classic which is essential reading for these tough economic times: "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." At the time of this writing his invaluable selection of articles and resources on his website was being reorganized; do check to see if you can access this must-read information now.
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We searched far and wide for a site devoted to the work of legendary DM man John Caples, but alas, the closest we came was this site which houses the awards program in his name. As one of the legends of Direct Marketing, and author of "Tested Advertising Methods," he was a true DM pioneer. Caples believed in the testing of ads, consistency in copywriting practice and simplicity in advertisements. He introduced the theory, method and mathematical principles of response measurement and was known to dislike humor in ads because, as Caples himself said, "only half of the people in this country have a sense of humor, and clever ads seldom sell anything." To really discover his genius and understand his integral part in the history of DM, you owe it to yourself to read "Tested Advertising Methods." It can be slow going at times, but it's absolutely essential reading.
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For a fee, this company offers Web-based dashboards that organize your PR and/or social media/blog mentions and turn that data into measurable marketing reports. The reports measure the impact of each mention and of your PR efforts overall. The company will either create your dashboard for you, or you can use the DIY option and create one yourself. Press mention tracking includes publication/venue, author, messages communicated, subject, visibility of brand mention, who was quoted, what companies were mentioned and so on.
The CGM (Consumer Generated Media) dashboard gives you ways to track and measure your reputation in the wild, wild world of blogs, social media sites, wikis, etc. Measurement points include the demographic of the postings, number of track backs and comments, issues discussed, depth of the mention, nature of the comment, level of interaction and tone of the discussion. The measurement guidelines are industry standard data as established by the Institute for Public Relations. A PR measurement blog and newsletter are also available at the site.
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Keyword Discovery has compiled a database of over 10 billion search queries from 37 different search engines around the world. To use the Keyword Discovery tool, search for a keyword or phrase in their database, such as "Internet marketing". You will receive a count of the searches conducted for that term (8,182,907 at the time of writing) as well as other related terms (for example, "Internet marketing tool" rings in with 54,861 searches). Using this tool, you can explore how users search, and therefore expand your variables, target your audience better and get better search engine positioning and traffic as a result. If you have a seasonal product or service, combine the keyword refining tool with the 12 month historical data overview to really target your online marketing, The company keeps search histories on tap for a year so you can examine trends over time. A one-day subscription to use the Keyword Discovery tool runs $9.95(US), the monthly fee is $29.95 and the enterprise fee is $395.00 per month. Sign up for a no-cost trial to see how cool this service is.
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Direct marketers, start your engines! This site features one of the most useful Web-based tools we've found for traditional direct mail marketing. Via the site, users can access a wide range of list processing services. Just upload ASCII text delimited database files and they will merge/purge, update addresses and have files CASS-certified to take advantage of postal discounts through bar-coding. Files are returned in as little as three hours. By the way, CASS is a process that standardizes addresses and assigns ZIP+4 to ensure the highest number of deliverable addresses. A dirty list gets a DM demerit. Clean up your act today.
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Who ya gonna call? If you are a telemarketer, more than 50 million US consumers (at the time of this writing) don't want to hear from you - and
they've made their feelings perfectly clear by registering online with the
National Do Not Call Registry launched by the Federal Trade Commission on 6/27/03. Businesses began scrubbing their call lists against the registry in fall 2003. Of course, telemarketing savants (who are responsible for an estimated 104 million unsolicited phone calls per day) are exploring the exceptions to the rule. Telephone solicitations can still be made to existing customers of a business (defined as customers who have made a purchase over the last 18 months or an inquiry over the last 3 months); political organizations, charities and telephone
surveyors are also exempt. Violators are subject to a fine of up to $11,000(US) per violation, and marketers are required to merge/purge their call lists at least once every three months.
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