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Internet Direct Response Marketing ResourcesResult(s): 11 - 20 of 58
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DataCard Network manages a datacard database with over 44,700 active titles of mailing lists, card decks, package insert programs and other direct response programs and opportunities. For instance, if you search for Internet marketing newsletters, you'll get a list of matching publications that are likely candidates for your advertising dollars. Explore further if you like -- each publication has a summary overview that includes a description, the number of subscribers and the price of the full list as well as pricing for selected buys. Yes, Web Digest For Marketers was listed in this database, complete with current pricing. This site is a tentacle springing forth from marketing INFORMATION network (mIn®), which is a widely used network for DM list managers and brokers. In addition to the ability to conduct datacard research, the site's DataCard Dispatch delivers list releases, hotline counts and other direct marketing news to your email IN box. No-cost registration will give you access to all the site offers.
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Catalog marketer Jim Padgitt has been in the business for more years than many of you have been alive. His invaluable site tackles the art of catalog marketing online, which some of us call e-commerce. Learn from his experience with his Catalog Business Efficiency Evaluator tool... according to Jim, "In less than 10 minutes, this handy tool shows you how your business measures up to the best run, most profitable catalogs in the industry." While you're there reviewing one of the many other useful catalog marketing resources, be sure to sign up for the monthly Catalog Profit Tips email newsletter, which will deliver the inside scoop on how to boost your catalog sales & profits.
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If you like your DM info in quick, easy-to-digest bites, check out "Direct Marketing Tips From the Pros," a compilation brought to you by Melissa Data Corp., a direct mail and marketing solutions provider. You'll find tips on advertising, catalogs, copywriting, direct marketing, email, mailing and more. For example, a limited time offer can often move the skeptic and procrastinator from prospect to customer. While at the site, sign up for the eNews email newsletter to have tips delivered to you on a monthly basis.
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In the old days of direct marketing, a leaky mailing list represented untold amounts of lost revenue, frustration and angst. Email has its own set of problems -- after all, the first rule of direct marketing is that your message must reach the recipient. There's nothing worse than having your legitimate email disappear into the black hole of spam filters, and it's a real problem that is only getting worse. EmailReach attacks this problem head on by running your message through a gamut of ISPs and spam filters to find all the problems before you actually send it out to the masses. They then try to retrieve your email from every major ISP and flag those that dump your email into a bulk folder. You get a report on why your email was flagged and suggestions on what you can do to change it (including technical changes), and then it's retested until you "test clean". The company claims that it can improve the performance of your email file by over 30% with its services. Subscriptions start at $49.95(US) per month. There's a trial that costs zippo so you can see how it works.
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Most any email marketing service provider worth its salt will allow you to track and analyze the success of your email marketing programs. However, comparing yourself to yourself can only get you so far. This site is full of email performance factoids from every study under the sun (you know, the ones you've been meaning to read for ages). All factoids are organized by subject from authentication to whitepapers. For example, in the "Newsletter" category we learned from usability expert Jakob Nielson that the average time allocated to a newsletter after opening is 51 seconds. In the "From Line" category we learned that 73% of email recipients make the decision to click on the "report spam" or "junk" button using the from line information (Email Sender and Provider Coalition). Also, according to a study conducted by email service provider Silverpop, the average open rate was 27% when using a company name or product in the from line, while emails that had a person's name (such as the company CEO) had an average of a 30% open rate. Stats like these can give you new ideas about what to measure and a benchmark for your own email marketing performance rating. The site is part of the international Email Experience Council organization.
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Enpocket delivers mobile marketing strategies to more 400 brands across Europe, Asia and the US, including Vodafone, Sprint, Nokia, Fox, Match.com, Levi's and Nike. They help marketers create mobile-ready content or to "mobilize" existing content, then deliver that content to targeted groups in the correct mobile format alongside a brand message. They then monitor and report on your mobile marketing campaign. At the time of writing, recent projects included the creation of Match.com Mobile, a subscription-based extension of the dating service's offerings. Samsung also used the service to offer mobile content to Samsung Fun Club members; while it's often difficult to come by conversion rates to assess the success of these cutting-edge campaigns, Enpocket does reveal that Samsung's first mobile marketing campaign achieved response rates of over 15% and a conversion rate of 2%.
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If you run sweepstakes, contests and the like, you know that between the prize and the legal details and the promotion of the promotion, things can get expensive. ePrize is a company that has long offered the ability to run a turnkey contest or sweepstakes where companies share the prize pot with other companies and all legal details and the like are handled as part of the package, but pricing has always been a fixed fee. Hence the Caffeine service, which brings a pay-per-click model to the contest/sweepstakes world. If you set up a promotion using Caffeine, you pay nothing until a visitor clicks on the promotion and registers with all the details you need, including an email address. Each qualified customer lead costs $1(US).
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This company offers both Click to Call and Click to Chat capabilities. It also offers VoiceCards, which are Click to Call buttons that you can embed within your email signature or in any email marketing campaign creative. The purpose of all these click buttons is to:
a) Get your prospect to take a step toward conversion via human-aided assistance; and
b) To give your sales reps on the other ends of the clicks opportunities to exercise those good old sales closing techniques that can only be experienced in real-world, one-to-one interactions.
A benefit of this service is that your site surfer's session information is instantly transmitted and visible to your sales rep, so the prospect doesn't have to go through the annoying process of explaining what he or she wants. The sales rep can enhance the chat by pushing informational Web pages to the caller's browser, which is known in the biz as "bi-directional collaborative capability". The chat can also be escalated to a phone session should the prospect desire. (This seems like a great tool for a dating or social media website, no?) The service also includes integration of online and traditional click marketing data and a Web-based dashboard tool.
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Want to find consumers or businesses that live near a certain location? There are many reasons why a DMer would want to do so, ranging from extending an event invitation list to tapping into a hot spot of product sales. That's when you need radial search. To build a mailing list (using Experian's online list builder) with this parameter, refine your search by "geography" then choose "radial search." Plug in a zip code and the mile radius you want to check. Using a local technology area zip code with a radius of 10 miles, this editor got a return count of 48,602 target businesses. Too many? Refine by business size or a slew of other options to get the exact list you need. Ordering your new list is as easy as 1-2-3. Prices vary depending upon the number of records and search parameters you choose. See the site for details and to try out radius mapping for yourself live online.
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The Facebook Ads network enables marketers to connect with target audiences on the Facebook social network. To do so, businesses first build pages on Facebook that
resonate with their desired audience. Their pages should be "with it" and contain everything a Facebooker would expect such as photos, videos, music and
Facebook apps. Companies can also incorporate apps that they built themselves, such as restaurant reviews, buying tickets on a movie page, creating a custom tee shirt
and so on.
Facebook's ad system virally spreads your brand messages through Facebook based upon member interests and activities (Facebook calls this network of activity and
connections the "social graph"). Conceptually, the ad network itself is distributed based upon member activity on the site -- and thus they are called
"social ads". A big part of this ad system is the encouraged use of referrals from one Facebook friend to another to share brand messages, which is why
companies are encouraged to provide great content and/or applications that are worth sharing within the network.
Advertisers have a Facebook dashboard to track how things are going and gain insight into their target audience. As an interesting aside, Facebook facilitates
member sharing of content, referrals and the like through RSS feeds and your advertisements can also be placed in the feeds themselves as sponsored content.
BTW, participating advertisers at the time of this writing include Blockbuster, CBS, Chase, The Coca-Cola Company, Microsoft, Sony Pictures Television and
Verizon Wireless.
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