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Conversion Rate Marketing ResourcesResult(s): 1 - 8 of 8
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Conversion Chronicles is a website dedicated to helping you to improve website conversion rates through education, articles and resources. By improving conversion rates, you increase sales and improve lead generation, which in turn dramatically impacts your bottom line. In theory as well as in practice, every little step counts, and these folks practice what they preach. Sign up for their no-cost newsletter and you'll receive an ebook chock full of conversion rate techniques and vendor reviews -- plus a firsthand look at a great conversion rate technique that you can use to boost your subscriber numbers immediately!
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This site is the home of Jim Novo's Drilling Down Project, which approaches conversion rate marketing with the motto "turn customer data into profits with a spreadsheet." At the site you will find a collection of articles, tools and services you can use to finally take control of your customer data and improve your profitability. You'll find an excellent complimentary newsletter, tons of information on how to turn your metrics into real actionable data, a link to a book that offers you customer scoring software at no charge.
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"Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business" is a book about the field of Web traffic data and how it can be leveraged to improve one's site. The companion site here offers the ability to download sample chapters of the book and to peruse key performance indicator (KPI) worksheets, which, since one size does not fit all, are conveniently categorized by business model (Online Commerce, Online Advertising/Content, Lead Generation and Customer Support). There is also an excellent collection of links to other worthy conversion rate marketing websites and access to the lively Web Analytics Forum.
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FutureNow pioneered a conversion rate marketing process called Persuasion Architecture, which focuses on identifying the exact steps, flow and information needed to persuade your site visitors to take action. Utilizing Persuasion Architecture's proprietary tools and processes, your website is designed and optimized for every "persona" to be persuaded, which requires you to familiarize yourself with the different needs of each type of customer or client who visits your site. You can learn much more about the theory and practice of this process at the website. Co-founders Bryan and Jeffrey Eisenberg have authored more than half a million words on the topic since 1998, and many of them are right here. They are also the authors of ClickZ's ROI Marketing column, "The Marketer's Common Sense Guide to E-Metrics," "Persuasive Online Copywriting" and several other tasty whitepapers offered on their site. Bryan has also been a contributing editor to Web Digest For Marketers. We can tell you from personal experience that these guys know what they're talking about.
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Marketing Analytics helps clients in manufacturing and retail improve profitability by analyzing their sales data and identifying those factors that most influence sales -- both online and offline. Here you'll find everything from an automated modeling software called Coefficient Generator, which analyzes your marketing mix, pricing, advertising and promotion to tools that mine your data to determine your key consumer segments and what they best respond to.
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Surf on over here for a Web Site Metrics spreadsheet, which is a simplified version of spreadsheets developed for this firm's clients. It is designed specifically for marketing managers and e-commerce managers to help them track changes in the marketing effectiveness of their websites over time. If you're just getting started with conversion rate marketing, this will put you on the right path. Author Dave Chaffey is one of the growing number of UK-based consultants in the field of conversion rate marketing.
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User Interface Engineering is a research firm that focuses on how to eliminate the frustrations caused by the introduction of new technology. They've spent the last seven years looking at the design and development of websites. One interesting research project identifies how people find their way through websites, which they call the "scent" of information. Other no-cost articles and white papers tackle "What Causes Customers to Buy on Impulse?" and "Are the Product Lists on Your Site Reducing Sales?"
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Want to learn more about split testing? This site features a comprehensive Resource Center filled with articles and information describing how to use testing strategies to systematically improve online conversion rates. It's brought to you by Vertster, a Web-based split testing ASP that enables you to divide traffic between multiple landing pages, configured to test the same offer but using different creative, call to action, copy and so on. This type of application is especially useful to refine keyword marketing campaign landing pages, and you will find many handy how-to articles geared to that specific topic here. If you're interested in the software, the basic account is priced at $17.99(US) per month (which entitles you to 20,000 page views per month) and a no-cost trial is available at the site.
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