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Promotional & Event Marketing ResourcesResult(s): 1 - 10 of 11
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How do you give legs to your Internet promotional campaign? How about extending it to the offline world with an "Internet Paper Postcard?" Cardmine offers just that - a Web-to-print product that is used as a viral marketing tool. Here's how it works: You create branded postcards that your site visitors will want to send to friends and colleagues. A visitor writes his own personal message, and then submits the real world mailing address of the recipient (lots of data mining opportunities here). Utilizing Cardmine's ASP solution, your branded postcard is then mailed out to the real world, extending your brand, your reach and your promotional opportunities in an innovative and cost efficient manner. These days, a piece of personalized snail mail is a treat that is sure to be noticed. Cardmine counts Elizabeth Arden, Chanel and Mini USA as clients.
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Coupons.com is a provider of Internet-based technologies that enable businesses to deliver secure, printable coupons to consumers online. Coupons can be used to increase loyalty and sales, but that tactic can severely backfire when they are too easily duplicated or otherwise abused. In addition to being secure, trackable and capable of one-time-only use, the coupon programs from Coupons.com help mega consumer packaged goods companies and other brands drive shoppers from their corporate websites, banner ads or targeted emails to local in-store redemption at CPM rates quoted as less than $1(US).
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e-tractions is the Internet marketing technology company behind some very well-known viral marketing campaigns. For example, a one-off holiday greeting card featuring a demented snowglobe and a promotion for Columbia House sent 750,000 visitors a day to the site and has been viewed by upwards of 10 million Web surfers. Visit the site for stories behind the numbers and a look at e-traction's strategic and technical services. Savvy marketers know it takes a combination of skill, luck and serendipity to strike it rich with a viral marketing campaign; e-tractions seems to have patented the formula.
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Let's say you want to get in on the promotion commotion, but you don't want the hassle of handling everything yourself. Promotions company ePrize has a nifty turnkey sweepstakes solution that features a pooled "eDrawing" conducted across multiple sites. Therefore, you don't bear the weight and hassle of the sweepstakes yourself; simply buy in to the pooled drawing and you (and your site visitors) are ready to win. Other permission marketing tools offered by ePrize include private sweepstakes, Instant Win, Trivia games and more... plus the marketing and promotion needed to make your marketing effort a success.
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Incentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions.There's good basic information here on said programs, such as how to set goals, determine budgets, run and administer programs. Don't forget post-evaluation and motivational tips for the next event when its all over. As part of the VNU Network, you'll also find links their other magazine titles - Potentials, Presentation, Sales & Marketing Management and Successful Meetings.
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Log on to Pogo and you'll probably find thousands of gamers playing family-friendly, totally-free, non-downloadable games. Since it is owned by Electronic Arts (EA), a leading developer and publisher of interactive entertainment software for entertainment systems like PlayStation2, Nintendo, Game Boy and Xbox, this company knows a thing or two about addictive entertainment. Advertisers flock to Pogo and similar sites for the reach and "stickiness" gaming provides.
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Despite the popularity and value of sales promotion, a good online magazine devoted to the topic is hard to find. PROMO is an excellent find for promotional marketing information. Topics include news and trend analysis, couponing, sports promotions, games, contests, sweepstakes, in-store marketing, interactive promotions, sampling and more. Surf on over for a round up of the PROMO 100 (agencies), industry directories, reports and industry salary guides. As part of the Primedia network of publications, you'll also find links to other related titles - Direct, Special Events and Meetings Net.
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This free monthly newsletter provides a quick overview of consumer tie-in promotional and sponsorship programs. There are also links to back issues of tie-in offerings - many are repeated each month, but it is a diverse group and you're sure to find the demographic you are targeting. Special industry events are listed, along with other opportunities to reach marketing professionals, brand managers and more. This is a "think big" site and advertiser-supported newsletter published by an promotional consultancy.
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One of my favorite childhood activities was the acquisition and spending of S&H Green Stamps. Introduced in 1896, they quickly became America's most enduring loyalty and rewards currency. By 1964, the S&H product catalog became the largest single publication in the U.S. Ten billion dollars in rewards later, S&H Greenpoints offers a personalized digital marketing/loyalty system for the next century - a system that links both online purchases and offline spending at places like your local gas station and dry cleaner. Moving beyond the toaster oven, Greenpoints can even be accrued for monetary value to fund a college education or a retirement plan. In 2003, 5he S&H greenpoints program drove $4 billion in annual grocery sales with 3 million consumers enrolled in the program across 11 states.
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Looking to motivate your sales team, resellers or other company representatives? SalesDriver creates technology to for create, manage and reward a sales incentive program online. They offer number of innovative programs, and the benefit is that you can focus on sales and personnel, not on the technology required to adminster and track contests. One fun option is the Driver Quiz, an online tool that companies can customize to quiz participants on their knowledge of products, corporate processes and mission statements. A rewards catalog is built right into the system so winners get instant gratification.The technology is free for up to 50 participants (you pay for the prizes); contact the company for enterprise pricing.
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