 | |  | 
Sponsored Listing
Free Webinar – Improve PPC Campaigns
Learn how to improve pay-per-click campaigns and save time with Adapt SEM software for PPC management.
Register today for our free Webinar!
Brand Advertising ResourcesResult(s): 11 - 15 of 15
|
|
This site is the online home of the Greatest Brands series of books. Published by the American Brands Council, it covers the history, innovations, and achievements of the world's most admired companies. The benefits of this site are 1) There are Greatest Brands books published by country, so should you have international interests you can explore them here; and 2) You can read complimentary case studies on dozens of companies that have been featured in the books, from Absolut Vodka to GEICO to the NFL to Western Union, which will tell you how they achieved brand success.
|
This branding blog is written by Laura Ries, president of Ries & Ries, a marketing consulting firm that Laura founded with her dad, branding veteran Al Ries. Together they have consulted with many Fortune 500 companies and have also written four books on branding, which many consider to be bibles of the industry. In her blog you'll find branding advice and principles as well as some interesting commentary on popular topics. At the time of this writing, she was taking on Britney Spears' behavior and overexposure in the media, where she opines, "Too much is too much. I’m afraid that the Spears brand will ultimately pay the price..." Interesting read.
|
This tool is geared to trademark owners and their attorneys who want to police and audit search engines, the invisible Web, Usenet, message boards, domain name databases, newspapers, publications, Web feeds and the like for trademark infringement or for competitive intelligence purposes. You can also learn more about how to protect a brand and the risks that diminish brand clarity by checking out TrademarkBot's informative white papers and reports.
|
It's all branding, all the time, at this brand portal published by the World Advertising Research Center (WARC). Dozens of editorial options are available for your perusal, including branding news, articles, checklists, briefs, company profiles and statistical data and trends. In total, you will find more than 25,000 case studies and articles on marketing and branding from dozens of international resources. Want to know ad spend by country, or research a branding firm? You can do it here, if you pay up. A yearly subscription runs $2,870(US). A 7-day no-cost trial subscription is available, which grants you partial access to all the site's bounty. You can also sign up for a complimentary daily email newsletter to stay on top of branding news and trends.
|
Do you love naming, branding, taglines and slogans? Then you must visit WordLab, where you will find acres of lingoventions (new words) and naming and branding tools for your use. Some are tongue in cheek (the Name Your Band and Name Your Pharmaceutical tools leap to mind), while others are quite useful. For example, if you are looking for a unique name or slogan for your business or personal use, you can post your specific needs to the Wordboard (WordLab's discussion group), where you are sure to get a variety of responses from members of the WordLab community as well as the WordLab team.
|
Sponsored Listing
Manage, Nurture and Score your Leads Better and Faster
Download Best Practices for B2B Lead Management to learn tactics that help you create sales-ready leads.
Get your free ebook today!
|
Result(s) Page: Previous 1 2 |
|
Sponsored Listing
Free Report: The CMOs Strategic Agenda Benchmark Report
Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them.
Get more information.
|
Copyright Chase Online Marketing Strategies, Inc. 2008. All Rights Reserved. Contact Information | |
Current Issue
About Larry Chase
| | |
