This tool is geared to trademark owners and their attorneys who want to police and audit search engines, the invisible Web, Usenet, message boards, domain name databases, newspapers, publications, Web feeds and the like for trademark infringement or for competitive intelligence purposes. You can also learn more about how to protect a brand and the risks that diminish brand clarity by checking out TrademarkBot's informative white papers and reports.
It's all branding, all the time, at this brand portal published by the World Advertising Research Center (WARC). Dozens of editorial options are available for your perusal, including branding news, articles, checklists, briefs, company profiles and statistical data and trends. In total, you will find more than 25,000 case studies and articles on marketing and branding from dozens of international resources. Want to know ad spend by country, or research a branding firm? You can do it here, if you pay up. A yearly subscription runs $2,870(US). A 7-day no-cost trial subscription is available, which grants you partial access to all the site's bounty. You can also sign up for a complimentary daily email newsletter to stay on top of branding news and trends.
Do you love naming, branding, taglines and slogans? Then you must visit WordLab, where you will find acres of lingoventions (new words) and naming and branding tools for your use. Some are tongue in cheek (the Name Your Band and Name Your Pharmaceutical tools leap to mind), while others are quite useful. For example, if you are looking for a unique name or slogan for your business or personal use, you can post your specific needs to the Wordboard (WordLab's discussion group), where you are sure to get a variety of responses from members of the WordLab community as well as the WordLab team.