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Home > Marketing Viewpoints by Larry Chase
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Editors' Choice: Top 9 Shopping Sites for 2009
Every year at this time, we devote an entire issue to the best ecommerce sites worth your attention and maybe even your business.
This year's selections are emblematic of two undeniable trends emerging in this online space. Mobile apps for comparison shopping
in brick-and-mortar stores are one big trend. The other is the promotion of deals through Social Media channels.
Sr. Editor Janet Roberts and I pored over scores of apps and sites for this issue. Below are the 9 standouts we think you should know
about. We also featured a whimsical site where you can buy a little something for that special Internet Marketer in your life. Enjoy.

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Discounters
CheapTweet
It's Twitter. It's cheap. It's a match made in bargain-hunting heaven for both shoppers and retailers. The premise is easy: If you want
to brag about the deal you just scored, or you have one to offer, tweet it using the hashtag #cheaptweet. CheapTweet finds it and posts it to its followers
(20,000-plus at writing) and on its own Website for non-Twitter users.
After that, the social component gets a little tricky. Registered CheapTweet users can vote whether the deal is great (by clicking the
"It's Cheap" button), or lame (by clicking the "It's Lame" link) on each listing. The results of these votes sort the wheat from the chaff. CheapTweet also adds a
layer of human eyes editing the results from its automated aggregator. A rigorous confirmation process limits deal posters only to Twitter account holders, which
keeps out the bots.
Cheap Today
Deal-of-the-day sites, like Woot, Delight, Daily Candy, and Amazon's Gold Box, have breathed new life into the old exploding-offer
format, but how do you track those deals down before they vanish? Cheap Today points you toward the day's best deals from a wide range of online retailers.
It's not the only Web site aggregating deals across the Web, but Cheap Today gives you an additional set of features, including a
search engine and preset searches in the top navigation bar, such as "Especially for Women," freebies and loyalty-program offers.
Listings show the product, price, link to the retail site and deadline and adds in a social component, too: a "Share it" button to
spread the deal through your own social networks and a viewer counter to gauge popularity.
Savings.com's 'Savings Little Helpers'
Savings.com is a feature-rich coupon- and code-sharing site with a Twitter twist called "Savings Little Helpers." If you need help
finding a specific deal, tweet your question to @savings, using the #helpmesave hashtag. A DealPro (a Savings.com
employee) will spot your plea via Twitter search and scan the Web for you, sending you suggested deals in reply. We queried about a Motorola Droid smartphone and
got an answer from our DealPro in less than an hour.
This human-powered search service ends when the holiday shopping season wraps up, but the site is up year-round. It offers a well
organized collection of deals posted both by registered site users and company DealPros with many opportunities to comment on, vote for and share deals.

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Groupon
If you're looking for a great deal for a local, event-oriented gift, and you have a little bit of the gambler in you, Groupon might
have what you're looking for.
It's a new concept in social couponing: The site offers one geo-specific deal a day, often a discounted meal, spa trip, event ticket
or hotel stay. If enough buyers show up, the deal goes live. If not, no deal (and no financial loss to you if the deal falls through because your credit card isn't
charged unless the deal happens).
Buyers can share the deal on their social networks to make the threshold, hence the social component. You can score some sweet deals,
like half off at a high-end restaurant or a deeply discounted luxury hotel room. The only risk is not getting enough people to click on the deal.
Unlike other deal-of-the-day sites, Groupon's deals come from local businesses in each of the site's 45 cities throughout the United
States, from Albuquerque to Chicago to Washington, D.C.
Mobile Comparison Shopping
RedLaser
This iPhone app lets you price-shop an item on hundreds of Web sites while
you're standing in the store. Are you really getting the best price? Should you grab the item now or will you save money by ordering online even if you have to
pay shipping costs?
This red-hot app is one of the most popular in the App Store and no wonder. You can do much more with it than price-shop, too. Swipe
a bar code and add the item to a shopping list. Scan a book title and see who loved it and who hated it. Scan a movie and upload it to your TiVo.
Note: The app costs $1.99, and you'll need an iTunes account to buy it.
Gift Suggestion Engines
GiftGen Gift Ideas Generator
You have $20 to spend on your 56-year-old hippie in-laws, who live most of the year in a backwoods cabin but love gadgets. What do
you get? GiftGen, a UK-based gift-suggestion service, suggests a personalized novel, garden sculpture or nature book and then points you to the Web sites and
stores where you're most likely to find them.
To find your gift ideas, specify how much you want to spend, your recipient's age, the closest description of his or her character
and whether the gift is for a man, a woman or a couple. Or, pick "either gender," which is helpful when you don't know who your recipient will be (as with corporate
gift giving, for example.)
GiftGen serves up your suggestions on a results page with the product name, where to find it and comparison-shopping sites to be sure
you're getting the best price. Download the iPhone app for those times when you're at the mall and suddenly realize you need something for your artsy
14-year-old niece.

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Invitation-only Sales
Gilt Groupe
If your idea of bargain hunting is getting a Judith Leiber handbag below half price, we have the site for you. Gilt Groupe is one
of a growing number of invitation-only, luxury-goods retailers that offer limited-time sales on designer goods that won't ever show up in the local outlet mall.
We picked Gilt to review over competitors such as RueLaLa, Beyond the Rack, ideeli and One Kings Lane because invitations are
easier to secure and because it has a wide variety of designer merchandise with spin-off sites for menswear and travel.
Once you receive your invitation and create an account, you'll get a daily email announcing which sales are scheduled to start
when. Once the sale goes live, you'd better pounce or you'll miss out on deals like shoes from Burberry, Alice + Olivia women's clothing, Marc by Marc Jacobs
for men and a discounted room in a brand new AVIA luxury hotel.
Virtual Gifts
Facebook Gift Shop
Why would someone pay real money – from a few cents to serious dollars – on a pretend gift for "friends" you might never have met
in real life? On Facebook, it's truly the thought that counts.
Virtual gifts – a kiss, teddy bear, cocktail, birthday cake or dancing ninja have long been a Facebook staple. Now you can also buy
music downloads, make charitable donations and even choose physical presents from the RealGifts application - from a whoopee cushion to a dozen roses.
You need a Facebook account (gratis), and you must buy credits - about 10 cents each in US currency - before you can shop. Choose
whether to announce your gift publicly or privately so that only the recipient sees it.
How much is really being spent on virtual gifts, which is a burgeoning industry? We found estimates that range from $40 million to
$1 billion in 2009 on Facebook alone. Whatever it is, people are spending real money on pretend things.
Internet Marketing Geek Gift
SnapShirts
If you have Internet Marketers on your list, this custom T-shirt will show off their Web sites' tag cloud (a visualization that
shows which words or phrases are most prominent on their site) and show onlookers what they're all about.
What? The site has no tag cloud? SnapShirts will help you generate one before you order. Be patient; if your chosen site is densely
worded, the cloud could take a few minutes to generate but it will show up. This cloud, plus the Website's name, gets printed on a T-shirt for around $20 plus
shipping. Or pick a sweatshirt, jersey, apron or tank top.
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