Write the Last Line First
Posted on September 10th, 2009 by Larry Chase
Here’s a copywriter’s insider tip: if you’re having trouble starting your copy, write the last line first.
When you write the last line first, you then have a destination to shoot for when you go back to the beginning.
Often, the last line of copy is a call to action. So you may want to write that call to action down, and then write a line or two of copy that directly precedes your CTA.
Some writers write the entire copy backwards. Others write the end, then the middle, then the beginning, and fill in the spaces thereafter. There’s no one right way to do it.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
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