What is KISS?
Posted on July 9th, 2009 by Larry Chase
It’s an old marketing dictum that has never gone out of style. It stands for “Keep It Simple, Stupid.” In other words, don’t get too cute, especially online, where everyone is time-challenged.
This old dictum goes on to map out the basic flow of your message:
1. Tell them what you’re going to tell them.
2. Tell them crisply what your value proposition is.
3. Reiterate what you just told them so as to reinforce the primary message.
This is true for TV, radio, email marketing, websites, direct mail, billboards, F2F… you name it.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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