Web 2.0 is CRM 2.0
It is clear that much of the Web 2.0 or Social Media channels don’t easily lend themselves to paid sponsorship. But this doesn’t mean Web 2.0 doesn’t have a firm place in the marketing mix. Far from it.
Web 2.0 invites the user to interact. This interaction is a fantastic way to listen to your marketplace. You may not always like what you hear. But this unfiltered feedback gives you valuable information on how you and your products are being accepted or not accepted.
Many marketing cultures aren’t geared for marketplace feedback. In fact, many would prefer not to hear it at all because it challenges internal assertions. But if you don’t pay attention closely to what people are saying about you in Web 2.0 channels, it can and probably will hurt you down the road.
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