Unexpected Value-Adds Prevent Buyer’s Remorse
Posted on October 6th, 2009 by Larry Chase
Give your customers and clients something more than what you promised them. Let them be delighted at finding the extra value, be it a gift certificate, or a bonus ad in a media buy.
Without fail, I do this always when selling ads and solo email drops. People are people, whether they’re operating in a b2b or b2c marketplace. That delight in discovering the additional value puts to rest any lurking thoughts they might have about having spent the money.
If it’s a b2b sale, that person can show the extra value-add to his/her boss or client making him/her look like a hero. A real win/win situation.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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