They’re Clicking All Over the Place

Posted on June 23rd, 2009 by Larry Chase

Lots of research studies show that people click all over the place. They click on graphics, on words and on areas where they think there are embedded links, but where in fact there are none.

So people click often and nothing happens because there aren’t enough hot spots on your home page, landing page, solo emails, wherever. When a person who clicks goes nowhere, it’s a lost opportunity.

So, by all means, give people what they want. Give them more links that go somewhere that directly pays off what they’re clicking on.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.