The Importance of Inbound Link Tags

Posted on June 25th, 2009 by Larry Chase

Sometimes referred to as “off-page optimization,” the copy on links pointing to your website can be every bit as important as the keywords found on your site.

The search engines look at link labels as an indication of what your site is about. So when other sites point to you, be sure to ask them to put very specific copy in those link tags.

You can’t always control how other sites refer to you, but a reach-out program is certainly worth the effort. After all, if all these sites point to you in the first place, they would probably like to hear a thank you, on the heels of which you might pitch a request.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.