The Importance of Inbound Link Tags
All savvy Internet marketing firms want to know exactly which sites are pointing at them. It’s also natural to want to know which sites that are pointing in have high authority ratings. But, wait. There’s more.
Really savvy Internet marketers also want to know what the link tags say on those inbound links and surrounding text. So, it’s important not only to know who’s pointing at you but also what they’re saying about you in those link tags and in text near those links.
Why is this important? Well, the search engine spiders look at those link tags to determine what sort of site you are and what patterns exist among those inbound links.
Action Point: Once you’ve identified those sites pointing at you, figure out what keywords work best for describing your site, and try to influence those sites linking to you to adopt those keywords.
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