Split copy testing on Craig’s List
Posted on October 1st, 2009 by Larry Chase
I know someone who uses Craig’s List to test different ads for renting his apartment in NYC. The cheapest price doesn’t always win.
Craig’s list does not like you to run duplicative ads and often will block you from doing so. Do not abuse this good service they offer for no charge to most advertisers. When the copy is different enough, at the time of this writing, they do seem to let it go.
After my friend finds out which copy performs better, he then sometimes commits $$$’s to running it in the classified section of a local newspaper.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.