Save Something for a “Deal-Sealer”
Posted on August 25th, 2009 by Larry Chase
Whether it’s B2C or B2B, online or offline, it’s a good idea to throw in one last value-add that wasn’t expected by the buyer.
A deal-sealer brings an unexpected point of delight to the buyer and is quite apt to wash away any last-minute reservations or buyer’s remorse thereafter.
When I sell ads in Web Digest For Marketers, I typically throw an unexpected bonus into the insertion order. It’s like getting a surprise inside of every box of Cracker Jacks, only in media sales. It also telegraphs a message to the ad buyer that I intend to treat him right.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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