People Read Captions

Posted on June 18th, 2009 by Larry Chase

Traditional DMers know how powerful captions are. But I find many online marketers often miss the opportunity to put words underneath pictures or video stills on a website.

If you have video stills, explain exactly what the video is about and how long it runs. I hate it when I have to guess whether something I’m watching is one minute or maybe one hour long.

If it’s a product shot, give me highly detailed info on that product, even if the same information is in the product description, because I’m more apt to read the caption than the product description. If I see the same info again, should I read the product descriptor, it only serves to reinforce.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.