Mobile Marketing = Short Copy
Posted on July 28th, 2009 by Larry Chase
Subway’s successful mobile coupon campaign using text messaging must limit itself to 160 characters. It proves you can hit a home run with very little space.
As more people read more messages on their Smartphones, the marketer will have to confine his/herself to getting the message across in a fraction of characters. Current wisdom is email subject lines can be up to 35 characters or so.
Imagine how much your current subject lines will have to shrink in order to be mostly seen on a cell phone screen. Your copy will really have to be very “direct” in the truest sense of the word.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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