It doesn’t have to make sense. It just has to make money.
Posted on July 7th, 2009 by Larry Chase
This is an old direct response dictum. Sometimes a set of words strung together does not make perfect sense. It may not even be proper English. But it can work like gangbusters because it keys into the reader’s psyche.
If you think you have created one of these anomalies, I suggest you first informally test it in an unaided environment (don’t help the subject in any way). If it passes muster in this informal context, then do a limited test online before rolling it out to your entire audience.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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