Is It Clear Who’s Talking in Your Blog?

Posted on September 24th, 2009 by Larry Chase

Most blogs I see do not make it clear whose point of view is being presented. This is especially true of company blogs. Personal blogs tend to make this more obvious.

When formatting your blog, assume a visitor has never visited a blog and doesn’t know the difference between your posts and third-party comments.

Even if a blog identifies whose it is, more often than not there is little or no information on that person. I often find myself leaving the blog site and doing a search on that person to find out more about him or her. This is self-defeating, since a blog is supposed to help promote people and companies. By all means, tell people who you are and how you and your company make money. In short, give me context.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.