Increase Your Email Deliverability by Reducing Hard Bounces
Posted on August 6th, 2009 by Larry Chase
I’ve been publishing Web Digest For Marketers since April 1995. Over the years I’ve noticed the deliverability #s always increase when we clean the list.
ISPs look favorably on clean lists and are much more apt to respect you and your IP address when you don’t send them so many bum email addresses.
When you deliver more emails, you’re likely to see increased response rates. It’s much better to have increased response rates from a smaller, clean list than fewer response rates from a larger list that doesn’t deliver as well due to poor list hygiene.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.