Good Copy, Wrong Keyword Phrase
Posted on July 14th, 2009 by Larry Chase
Let’s say you’ve got lousy results on a particular PPC ad you’re running. It might be the copy, it might be the keyword, or it might be both.
Before you throw out everything and start over, try your copy with another set of keyword phrases. Your copy could be great and just hooked up to the wrong keywords and thus not resonating with the audience searching for that particular phrase.
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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