Delayed Response Time Online
When you send out a direct mail package, you typically can start seeing results in a predictable amount of time. In a few weeks, you know how your DM package is performing. But it’s different online.
On the Web and in email marketing, you often know within minutes how successful you’re apt to be, but not always. With social media, such as blog launches or viral videos, it can be long after the launch… and after you think your effort turned up “bubkes.”
A video or blog can hit paydirt many weeks, or even many months after launch. Be patient.
Two years after a viral video was launched, I had a Gen X’er come up to me and say, “Dude, you have to see this video someone just sent me. It’s a riot.” He loved it, and so did his friends. The video in question had been panned in the trade press two years prior.
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