Consider the Source of Your Co-Reg Partners

If you have an email newsletter, you probably have co-registration deals with similar types of newsletters. When vetting such partners, you want to have a good idea of where their traffic is coming from.

When researching co-registration partners, examine the following criteria:

1. Inbound links to their site from which they draw traffic. Are they good or bogus sites?
2. What promotional campaigns they employ to get new subscribers and visitors to their site.
3. What type of advertisers currently run ads on their site and in their newsletters. Are they paying advertisers or affiliate programs?
4. What other co-registration partners do they have?

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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