Check Your Referrer Logs

Posted on July 2nd, 2009 by Larry Chase

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You should look at your referrer logs at least every month. If you’re running messaging campaigns, you should be all over these logs weekly or daily, like a hawk.

These logs tell you what is working and what isn’t. I’m often pleasantly surprised by what I find in there.

When I visit the pages linking into my site, I get a real-world idea of why other sites point to me. Sometimes they point to an article I wrote. Other times, sites point to my CPM calculator at www.wdfm.com/advertising.html. Still other sites point to our review of their site which originally appeared in Web Digest For Marketers.

Inbound links tell you what the rest of the world likes about your site. It’s invaluable information.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.