Back Button Blues
If your landing pages are not up to snuff, you are not only hurting your conversion rates, you’re also hurting your quality scoring with the search engines, who in turn could knock you down a few notches in their listings.
The search engines are obsessed with delivering a rich user experience, which more often than not is reflected in their quality scoring of not only your ads, but your landing pages as well. Yes, they know when users hit the back button and go back to the SERPs (Search Engine Results Pages).
The scoring of your landing pages typically lags behind the scoring of your PPC ads. So you may not see results in your quality scores immediately after you tweak your landing pages. Be patient and persistent. Avoiding the Back Button Blues is one of the hardest things to conquer in Internet marketing.
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.