Addressing New Readers to Your Email Newsletter

Posted on September 29th, 2009 by Larry Chase

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If you have an email newsletter, don’t assume you’re just talking to people who know you. Assume many of your subscribers forward it to non-subscribers. Old-school marketers call this “pass-along,” and it is amazingly overlooked.

Invite your new readers to subscribe themselves. You may want to tell them the advantage of doing so. The best promotional tool I have for my Web Digest For Marketers is the newsletter itself. Why? Because it gives newbies a chance to sample the content, understand its value and subscribe themselves thereafter.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.