Addressing New Readers to Your Email Newsletter

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If you have an email newsletter, don’t assume you’re just talking to people who know you. Assume many of your subscribers forward it to non-subscribers. Old-school marketers call this “pass-along,” and it is amazingly overlooked.

Invite your new readers to subscribe themselves. You may want to tell them the advantage of doing so. The best promotional tool I have for my Web Digest For Marketers is the newsletter itself. Why? Because it gives newbies a chance to sample the content, understand its value and subscribe themselves thereafter.

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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