Write Your Copy Backwards

Ted Nicholas, the direct marketing zillioniare, writes his copy backwards. That is, he first writes the order form and thereafter backs into the rest of the sales letter or pitch. For the reader as well as for you, he says it is most important that you write a simply-worded offer that crisply outlines the value the reader is getting for his/her money. It is surprising how often the value proposition is not evident in sales copy, often because the writer or firm isn’t quite clear on this critical point itself. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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