Word Pictures

All the product benefits in the world don’t mean squat if you don’t stimulate the reader’s imagination. The way you do that is with words that paint a picture. Remember, it’s all about them, not you. Help them see (literally see in their mind’s eye) how your service or product prevents harm or embarrassment, or makes them look smarter or more prosperous. Just imagine how satisfied you’ll be when your response rates rocket as a result of copy that truly resonates with your readers. You get the picture. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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