Why Now?

The average person is hit with over 3,000 commercial messages per day. If you want your target to take action, you’d better have a compelling reason why that action must take place now. It may be some story about a one-time inventory clearance or interest rate shift or what have you, but it needs to not only be timely, but believable. It’s the believable part that many marketers stumble on. Make it real, make it now. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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