Comments on: Why Are so Many Internet Marketing Consultant’s Websites Terrible? http://www.wdfm.com/internetdirectmarketingtips/tip-of-the-day/why-are-so-many-internet-marketing-consultants-websites-terrible/ Mon, 11 Jan 2010 22:41:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Website Optimisation, Internet Marketers & Your Website’s Role : Southern Content http://www.wdfm.com/internetdirectmarketingtips/tip-of-the-day/why-are-so-many-internet-marketing-consultants-websites-terrible/comment-page-1/#comment-33 Website Optimisation, Internet Marketers & Your Website’s Role : Southern Content Thu, 23 Oct 2008 08:53:26 +0000 http://www.wdfm.com/tipoftheday/tip-of-the-day/why-are-so-many-internet-marketing-consultants-websites-terrible/#comment-33 [...] Chase, founder and publisher of Web Digest for Marketers, recently asked “Why Are so Many Internet Marketing Consultant’s Websites Terrible?” He wondered how people presenting themselves as experts on everything from email marketing to [...] [...] Chase, founder and publisher of Web Digest for Marketers, recently asked “Why Are so Many Internet Marketing Consultant’s Websites Terrible?” He wondered how people presenting themselves as experts on everything from email marketing to [...]

]]> By: Michael Linehan http://www.wdfm.com/internetdirectmarketingtips/tip-of-the-day/why-are-so-many-internet-marketing-consultants-websites-terrible/comment-page-1/#comment-30 Michael Linehan Thu, 25 Sep 2008 18:13:30 +0000 http://www.wdfm.com/tipoftheday/tip-of-the-day/why-are-so-many-internet-marketing-consultants-websites-terrible/#comment-30 In spite of my great respect for your knowledge, Larry, I've got to, partially, disagree with this point. There are many excellent professionals (probably in every field) who don't need to advertise --- and a website is, ultimately, a complex, ever-changing ad. I have one client who is an internationally known architect. He still hasn't gotten round to putting up his site. And he really doesn't need to. He has more clients than he can deal with - and these are projects in the hundreds of millions and billions range. People come to him. He turns down most, and picks and chooses what catches his interest. The fact that an Internet marketer doesn't "advertise", by having a powerful, uniquely valuable and frequently updated website, does not, in and of itself, mean that they're no good. Maybe they're too busy dealing with a never-ending stream of clients! They don't have to prove anything to anyone except their prospective clients - and a website is only one way to do that. Corporate prospects (in my experience) are not going into Google to look for "internet marketer", and they don't usually care that I've cut my 170-page site to 7 pages and have stopped blogging and writing articles. They just want to know who I've worked for and what kind of results I've produced. And ultimately, isn't that what matters? Your website is unique. But most are not - they are variations on the same topics. Just blogging, or writing articles, or having a well optimized site really doesn't mean much, in itself. And why put all the effort into having a really unique resource like yours? Not everyone has the inclination or can do that. But they still might be producing great results for their clients. A website is only one tactic, albeit a potentially very powerful one. Some people may not have one, because they are no good. Some others, because they are gaining clients in other ways and don't need to invest the large amount of time needed to do a good job on a website. With thanks for YOUR great site and newsletter. :) Regards, In spite of my great respect for your knowledge, Larry, I’ve got to, partially, disagree with this point.

There are many excellent professionals (probably in every field) who don’t need to advertise — and a website is, ultimately, a complex, ever-changing ad. I have one client who is an internationally known architect. He still hasn’t gotten round to putting up his site. And he really doesn’t need to. He has more clients than he can deal with – and these are projects in the hundreds of millions and billions range. People come to him. He turns down most, and picks and chooses what catches his interest.

The fact that an Internet marketer doesn’t “advertise”, by having a powerful, uniquely valuable and frequently updated website, does not, in and of itself, mean that they’re no good. Maybe they’re too busy dealing with a never-ending stream of clients! They don’t have to prove anything to anyone except their prospective clients – and a website is only one way to do that.

Corporate prospects (in my experience) are not going into Google to look for “internet marketer”, and they don’t usually care that I’ve cut my 170-page site to 7 pages and have stopped blogging and writing articles. They just want to know who I’ve worked for and what kind of results I’ve produced. And ultimately, isn’t that what matters?

Your website is unique. But most are not – they are variations on the same topics. Just blogging, or writing articles, or having a well optimized site really doesn’t mean much, in itself. And why put all the effort into having a really unique resource like yours? Not everyone has the inclination or can do that. But they still might be producing great results for their clients.

A website is only one tactic, albeit a potentially very powerful one. Some people may not have one, because they are no good. Some others, because they are gaining clients in other ways and don’t need to invest the large amount of time needed to do a good job on a website.

With thanks for YOUR great site and newsletter. :)
Regards,

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