When an SEO expert has an Alexa rating of 2 billion with no in-bound links, when an email marketing “expert” has never managed or owned his own newsletter, when a blogging “expert” hasn’t blogged for months, this is not good. I don’t buy that worn out explanation, “You know the cobblers children go without shoes.” This Internet medium is a “show me” medium. This is a Net marketer’s time to strut his/her stuff and walk the walk. Let’s face it, people who buy Internet marketing services are no dopes. If your site stinks and has tumbleweed rolling through it because of neglect, it’s going to be obvious. The Internet makes much of B2B marketing transparent. Prospects can easily see by looking at your online wares if you’re really real, or a poseur. I recently visited the site of one self-proclaimed Internet/direct marketer. Amazingly, there was not one call to action on that person’s site. In this day and age, if you only talk the talk, your website will shout that fact quite loudly.
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