When to Send Out Email Newsletters

Posted on November 24th, 2010 by Larry Chase

I often get asked when is the best time to send out email newsletters. The answer is that it depends on you and your audience.

Common wisdom says consumer-targeted email newsletters often do better on weekends, while B2B newsletters should go out during the workweek. But, your mileage may vary.

The truth is, the answer is often found in testing different dates and times. You also want to know when your competitors send their newsletters. You might choose to transmit when your competitors do not.

I normally send out Web Digest For Marketers on Mondays, as it allows for a longer shelf life in the inbox. When Monday is a legal holiday in the U.S., the newsletter goes out on Tuesday. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.